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3 Benefits of Integrating Your Enterprise Social Strategy

Cision

Despite their dependence, many brands are just taking shots in the dark and are unsure how to use social to drive real results. By investing in social listening software , you’ll be able to help all departments, including solving customer service issues, monitoring rising crises and identifying sales opportunities.

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6 Ways to Connect With Consumers Using Periscope

Cision

Much like how social media monitoring has transformed media and PR professionals’ daily workloads, video streaming apps are bound to affect how everyone from media professionals to customer service representatives connect and engage with audiences. Looking to test changes to your brand’s products? Promotion Made Easy.

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3 Ways to Clean Up? Your Social Media Strategy

Cision

Learn how with our white paper! Are you even seeing the notifications if someone sends a message to your brand? Social media is just another communications channel, like your customer service phone number and email, so get on top of responding. Maximize your efforts by implementing social listening!

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The Extra Mile PR Strategy: Wow Your Customers

Doctor Spin

A family staying at the Ritz-Carlton on Amelia Island, Florida, experienced the hotel’s customer service when their son’s beloved stuffed giraffe, Joshie, was accidentally left behind. To comfort the child, the father told a white lie, saying Joshie was taking an extended vacation at the resort. Ritz-Carlton.

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7 Highlights From Day One of Content Marketing World

Cision

We’ve gotten caught up in the need to produce more and more content, Kristina said, but more content is not always what’s best for your brand. David Beebe, vice president, Global Creative + Content Marketing at Marriott International, took the stage next to talk about how Marriott is going “all in” as a media company.

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#SMWChicago Recaps: Social Intelligence, Evolving Media & More

Cision

Throughout the week, speakers shared their unique thoughts on creativity, technology and innovation. Covey , author of “The 7 Habits of Highly Effective People” This panel included three speakers who brought unique perspectives on how brands could use social intelligence. Learn how with Cision’s free white paper!

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10 Content Marketing Tricks That Will Help Your Brand Stand Out

Waxing UnLyrical

You are drowning in emails, ads and brand messages – and so are your prospects and clients. Gather feedback from your sales and customer service teams. Create a group of “client insiders” to provide you with feedback on new products or services. Think ebooks, white papers and even blog posts. Create surveys.