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PR Software Pricing Estimates [PR Tech Sum]

Sword and the Script

Prowly estimates (rival) PR software pricing; Access Intelligence acquires Isentia; Talkwalker acquires Reviewbox; plus mentions and content picks. Estimating PR software pricing. You can also see their SEO expertise at play because pricing is always an important search term for software companies. And yet here we are.

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Today, we say goodbye to HARO [PR Tech Sum 52]

Sword and the Script

Acquisitions PR software company Vocus acquired HARO in 2010 for an undisclosed sum. It was increasingly filled with queries from corporate bloggers with commercial interests rather than journalists with stories to complete on a deadline. Want to share a PR software or comms tech announcement?

Reddit 173
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The Top 10 Most Read Posts on Sword and the Script in 2020

Sword and the Script

Notified by Intrado is a Promising PR Software Tool that Supports 5 Central Duties in Public Relations [PR Tech Briefing]. Notified is a Swedish startup acquired by Intrado (formerly West Corporation) in 2019. SEO Software Company SEMrush Moves into PR with Prowly Acquisition [PR Tech Sum].

SEO 99
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3 Ways To Help Journalists And Help Yourself In The Process – Part 2

PR Insiders

In the last PR Insider, I shared with you some of the results from the 12th annual Global State of the Media report compiled by Cision , a PR software and services provider. At News & Experts, we’ve had great success providing the media with content that is written like a newspaper article. Give them what they need.

Survey 78
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Crisis Management Lessons From Boeing’s 737 Max Disasters

PRSay

After Boeing made changes in design, software and crew training, the Federal Aviation Administration cleared the 737 MAX to resume flights in December. We’d do an employee-news note after a story had run, which most [employees] had probably already read in a newspaper or seen online or on television. We were playing catchup.

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What is Media Monitoring and Why Does it Matter?

Beyond PR

Back in the old days of PR (screen fades to grainy black and white…), comms teams had to suffer through the tedious process of flipping through stacks of newspapers and magazines, searching for any mention of their brand. What is Media Monitoring? So, what does a modern media monitoring program look like?

Media 75
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8 Hidden Press Release Distribution Channels You Need to Know

Newsfile

Bloomberg Terminal: The Market Leader Bloomberg Terminal is subscription-based software that offers financial market data, analysis, content and trading capabilities to business professionals. Content comes from newspapers, journals and magazines, making it a valuable resource for in-depth research and analysis.