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PR Has Evolved Since First ‘Public Relations Handbook’ in 1967, but Some Values Are Timeless

PRSay

Fifty-five years ago, the first “Public Relations Handbook” that I edited was published. Needless to say, a lot has changed in public relations since 1967. Back then, when we first published the “Public Relations Handbook,” reaching out to the media was relatively straightforward for PR professionals.

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Data-Driven Strategies for Public Relations Professionals

Solo PR Pro

In 2024, solo public relations professionals must adeptly navigate the digital landscape, leveraging data-driven strategies while contending with economic challenges. While “data-driven strategies” sounds like something out of the corporate jargon handbook, you may not realize how you can apply it to PR.

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Plain Language Usually Wins 

Sword and the Script

Yet I still end up on the sites of major, public martech firms promoting their new-new thing, and for the life of me, cannot decode the vague gobbledegook of what exactly the thing does.”. The other was an edit using simple language advocated by the SEC’s Plain English Handbook. I’ve read literally thousands of vendor websites.

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Your 10-K is Coveted (and Comprehensive) Content

Cision

” All public companies other than foreign private issuers must file an Annual Report on Form 10-K following the end of each fiscal year. The factors should be those risks that are specific to the company and should not include risks that apply to every public company. Sarbanes-Oxley Certifications.

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The joy of pain – VW, schadenfreude and public relations

PR Conversations

A global crisis situation – such as that experienced by VW currently – brings out an ugly side of public relations. But I can only imagine what it is like to be working right now in the VW press office or public relations department. A hubristic sadism, or malignant narcissism.

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Amazon case study: Should rank-and-file employees be speaking on behalf of brands?

Communications Conversations

According to Amazon’s Corporate Governance page , “In performing their job duties, Amazon.com employees should always act lawfully, ethically, and in the best interests of Amazon.com.” ” After all, we were trained to control and shape the corporate message strategy. I don’t see a lot wrong with that.

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Share This Too: Richard Bagnall Returns to #measurePR (Pt. II)

Waxing UnLyrical

This time around, we talked more about the need for education, whether CPM (cost per thousand impressions) is a valid metric for PR, especially since it has recently been discussed by the IPR (Institute for Public Relations “measurati,” and whether or not PR firms should also offer measurement services. Here are a few excerpts.