MaccaPR
JULY 2, 2014
As PR and marketing professionals – and consumers – we often forget about the sheer power and influence that Wikipedia has on our daily lives. Wikipedia is a permanent part of our public culture. All jokes aside, Wikipedia does have a distinct influence on the business community. Wikipedia is just plain popular.
Where the Fishermen Ain't
JUNE 13, 2014
PR Leaders Today Affirm a Commitment to Abide by and Evangelize Wikipedia Community Norms. Last February, William Beutler , principal of Beutler Ink and publisher of The Wikipedian , convened a meeting of digital leaders from multiple agencies, as well as notable Wikipedia volunteers. Fortunately, my employer feels the same way.
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Flack's Revenge
NOVEMBER 28, 2018
In his story, Nicas wrote: “Definers specialized in applying political campaign tactics to corporate public relations — an approach long employed in Washington… but less common in tech.” Of course, Facebook makes this topic relevant as it fits in with NY Times story about their recent missteps.
Doctor Spin
NOVEMBER 5, 2023
Many organisations underestimate how long it takes for corporate messaging to propagate through a population. For whatever reason, mass media conglomerates refused to implement algorithms, leaving the playing field open to algorithm-driven tech giants like Google (now Alphabet ) and Facebook (now Meta ). In Wikipedia.
Waxing UnLyrical
MAY 20, 2016
We are, apparently, the “most influential species” on our planet (according to Wikipedia, and Wikipedia knows all). Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Luckily for you, I got your back.
Communications Conversations
MAY 22, 2018
” According to Wikipedia, an “Employer brand” is the reputation of an employer, and its value proposition to its employees, as opposed to its more general corporate brand reputation and value proposition to customers. They might then head to Facebook or Instagram to see how the brand portrays itself publicly.
PR in High Definition
OCTOBER 28, 2021
Could this be the Facebook vision? Facebook doesn’t expect the true metaverse to be up and running until at least ten years from now, mainly because the immersive technology is not quite up to scratch yet, and, let’s face it, with Facebook’s history, no doubt they’ll be a few regulatory challenges along with way.
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