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United we Brand? Top Reads on Corporate Activism

Flack's Revenge

More controversial efforts have included Dick’s Sporting Goods stand on guns , Nike’s Colin Kaepernick ad and Gillette’s campaigns regarding inclusion. Frank Strong mentioned the importance of employee concerns. Workers also like to take their employers to task, according to the many stories I’ve seen about employee activism.

Corporate 198
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Barbie dominates August brand coverage

NewsWhip

Burger King employee story resurfaces Every once in a while there’s a story that resonates so strongly with the media and public that it gets a resurgence of coverage even if it’s technically “old news.” Whether you watched it or not, it’s impossible to argue that the summer was anything other than pink. The story originally totaled over 1.4

Brand 78
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Meet the Media: Mary Gannon, Editor-in-Chief of Fluid Power World & Senior Editor at Design World

Bianchi Biz Blog

I have been in journalism or PR for 25 years — I went to Boston University for journalism and upon graduation, I worked as a business reporter for a local daily newspaper on the outside of Cleveland. Probably the biggest thing about me is my Irish heritage and my passion for Gaelic sports.

Meeting 72
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A new term for professional communicators

Stephen Waddington

We’ve worked with executive teams to engage employees. This includes the culture, events, hospitality, and sports. Environment, society and governance (ESG) is top of the corporate agenda as organisations plan for 2021. The remainder of the year will focus on helping organisations learn to live with the virus.

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What is PR? 141 PR and Comms Pros Explain What They Do for a Living

Sword and the Script

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 148
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Appetite remains for agency acquisitions across UK and Europe

Wadds Inc.

The sports market is particularly attractive at the moment due to money flowing into the industry, in combination with the opportunity to engage with fans, not to mention the interaction with sports-stars through influencer campaigns. Agencies in niches often perform well and are sought after.

Agency 52
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Behind the Headlines With Kim Spear

Cision

For example, a PR program for a multinational corporation (MNC) setting up a new retail chain in China is very different from working with a government department to promote a new destination within a city. Be locally relevant, build trust, be mindful of your tone of voice and don’t underestimate the power of relationships.

Local 120