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United we Brand? Top Reads on Corporate Activism

Flack's Revenge

More controversial efforts have included Dick’s Sporting Goods stand on guns , Nike’s Colin Kaepernick ad and Gillette’s campaigns regarding inclusion. Frank Strong mentioned the importance of employee concerns. Workers also like to take their employers to task, according to the many stories I’ve seen about employee activism.

Corporate 198
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New Research Shows Poor CEO Communication on the Israeli-Palestinian Conflict

PRSay

Many corporate CEOs also made a big mistake by not communicating to employees about the Israeli-Palestinian conflict, according to new research from The Grossman Group in partnership with The Harris Poll. For many employees, even the communication they did receive missed the mark. When employees are not OK, business suffers.

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Can Big Business Save America?

ImPRessions - Crenshaw Communications

Corporate America is stepping up. This comes as a happy sign for public relations professionals who preach corporate responsibility or even strategic activism to clients. We specialize in messaging to those very stakeholders, especially employees, partners, and customers. Dick’s Sporting Goods comes to mind.

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What benefits does M3 Communications Group offer?

Maxim Behar

Practically all possible ones - additional health insurance, sports cards, etc. How many vacation days do employees have in your company? What are the training and professional development opportunities you provide to your employees? Do you organize team-building activities for your employees? As many as legally required.

Groups 105
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Why the NBA’s Hong Kong Controversy Is a Timely Lesson in Corporate Responsibility

PRSay

As Sports Illustrated reported, the NBA had signed a five-year deal with Tencent in June worth at least $500 million. In the new era of corporate responsibility, large organizations increasingly turn on a dime when faced with criticism on social media. Tip 1: Live your values. In an Oct. Tip 5: Keep the team on-message.

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Barbie dominates August brand coverage

NewsWhip

Burger King employee story resurfaces Every once in a while there’s a story that resonates so strongly with the media and public that it gets a resurgence of coverage even if it’s technically “old news.” Whether you watched it or not, it’s impossible to argue that the summer was anything other than pink.

Brand 78
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Top 10 Influential PR Businesses to Follow in 2020

Critical Mention

Powell Tate partners with organizations across sectors — global corporations, advocacy groups, nonprofits and foundations, coalitions, national trade associations and government agencies. Golin’s News section shares recent announcements, expert insights and employee perspectives. GOLINglobal.