ImPRessions - Crenshaw Communications

JANUARY 16, 2018

Misguided media relations strategy. Lack of preparation for a media interview. Some CEOs and others in leadership positions shun the idea of media training. Nonexistent or outdated crisis communications planning. Some marketing teams have their own ideas for what will make news.

Skype 170

Skype Interviews Crisis Communications Crisis 170

PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. The program has since grown to 15 schools nationwide.

Communications 120

Communications Case Study Training Reputation 120

MaccaPR

MAY 23, 2016

The current business environment is enormously challenging for those in healthcare due to constantly-changing federal health policies, medical research breakthroughs and new products, but social media has become an invaluable tool to help get your messages to the right audiences at the right time. Communicating During a Crisis.

Conference 80

Conference Healthcare Marketing Crisis 80

PRSay

DECEMBER 14, 2022

Ray also described “an utter failure of corporate controls at every level” of FTX. For Bankman-Fried, speaking to the media before being charged was “a form of litigation suicide,” Howard Fischer, a former Securities and Exchange Commission lawyer, told CNN.

Interviews 78

Interviews Financial Fashion System 78

Communications Conversations

AUGUST 21, 2018

I also handle proactive and reactive media relations in the “mid-Atlantic” region of the U.S., When you have over 1,000 stores around the country, not-so-great things are bound to pop up, so I’ve gotten quite a bit of experience in crisis communications including how to work with local law enforcement, preparing statements.

Sports 113

Sports Retail Local Report 113

Prohibition

JULY 19, 2018

This allows corporations to share the good elements from across the company both internally and externally, and work to address and – at times – minimise the perhaps negative elements of a company that you don’t necessarily want to broadcast. Crisis public relation strategies. Influencer relations.

Publicity 48

Publicity Advertising Advertising Tools 48

ImPRessions - Crenshaw Communications

MAY 8, 2018

Going into an interview with no knowledge of the reporter or outlet can end in disaster, especially in a corporate crisis. For a deep dive on media training , see our earlier post. Similarly, corporate reputation is no longer an abstract concern for businesses; today, it’s likely to impact their market cap.

Corporate 195

Corporate Training Reputation Media Training 195

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. Crisis Management PR: Addresses and mitigates potential damage to a tech company’s reputation during challenging situations or crises. This can include investors or customers.

Technology 78

Technology Product Launch Crisis Management Case Study 78

PR News

JULY 24, 2017

Reality checked in with me recently when a few parents on my son’s rowing team, knowing my affiliation with PR News, asked me to write the press releases for the club. Sure, it’ll be easy, I thought, not factoring in a few key variables such as time constraints and more importantly that I knew very… Continued.

How To 107

How To Writing Blogging Crisis Management 107

PR News

JUNE 26, 2016

You’re halfway through what’s been a rather interesting year in business, politics, brand successes and blunders and Game of Throne developments. Which is to say: you still have another five solid months to make this your best year ever as a communicator. First, you’ll need to take stock of what you and your team have… Continued.

Leadership 90

Leadership Communications Blogging Brand 90

Critical Mention

OCTOBER 24, 2019

PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds. Our take on Ragan’s PR Daily blog: Without a doubt, Ragan’s PR Daily blog is one of our go-to blogs for communication and media related news and tips. PRNEWS Blog.

Blogging 68

Blogging Education Resources Creativity 68

Sword and the Script

DECEMBER 15, 2020

With the barriers to work from home falling and the realization across the board that productivity still happens in home offices, it’s going to be more common to see solo public relations and marketing professionals hired. Every employee needs media training. Luciana Lima | Vila Galé Hotels. Creative employee communications.

Marketing 169

Marketing Employee Content Marketing Training 169