PR Has Evolved Since First ‘Public Relations Handbook’ in 1967, but Some Values Are Timeless
PRSay
JULY 1, 2022
When we published the first “Public Relations Handbook” in 1967, the notion of social media, influencers, YouTube, Instagram, Snapchat, podcasts and search-engine marketing did not exist. Rereading our original chapter on crisis communications underscores the changes that have taken place in corporate America and public relations since then.
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