Content Marketing Media Relations Newspapers Pitching 
Sword and the Script
JUNE 9, 2020
75% of PR and comms pros say media relations is getting harder – up 25% over three years; here are some practical techniques for adapting A majority of public relations and communications professionals say media relations keeps getting harder. Here are a few representative comments: “Media are stretched very thin.
Sword and the Script
AUGUST 24, 2021
Media relations has been getting harder for ages and PR need to think differently about the tools available to get the message across, including sponsored content. They had covered my client before and I was pitching hard news – good stuff that’s useful for the industry. Paid media fuels earned media.
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Cision
OCTOBER 6, 2016
Although some PR professionals have seized the opportunity to evolve their public relations strategies, far too many have stayed complacent, keeping their heads down and focusing on media relations and other traditional tactics that have served them well throughout the years. Earned Media. Shared Media.
PRSay
MAY 3, 2019
Keep in mind that more people are watching “ episodic video content ” when you factor in all the streaming and cable options we have now. The same thing has happened with newspapers. That means the credibility boost that comes from third-party media placements remains critically important. And network TV news.
Sword and the Script
SEPTEMBER 8, 2020
More: 21 Media Relations Insights From 3 Surveys Polling 4,000+ Journalists 5. It could be a way to cut through the clutter since reporters are deluged with pitches. Keep in mind, the story you are pitching has to actually be worthy of an exclusive. Notice none of them cited a wire service.
Cision
AUGUST 28, 2017
Envision your press release on the front page of a newspaper to determine if it’s newsworthy or not. James, marketing director at The Curtis Group , takes that idea one step further. She says writing your headlines as they’d look in a newspaper article can “show the reporter the article through his/her readers’ eyes.”
Landis PR
MARCH 20, 2023
It’s also vital to be sensitive to potential economic concerns, whether it’s the latest financial news about a media outlet or you’ve heard about layoffs at another. It’s clear Twitter remains a vital platform for engaging with media. We highly recommend reviewing the report in its entirety.
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