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How to Apply Reciprocity to 10x Your Content Marketing Results

Buzzstream

Content marketing takes time and effort. By working together with other guest bloggers on content creation and helping each other get mentioned, we’re building useful, long-term relationships. Big publications are less likely to work together with small businesses, but small businesses will!

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4 Must-Have Elements for Your Website as a Solo PR Pro

Solo PR Pro

To improve your odds of attracting new business leads and converting them into loyal clients, it’s important to make sure your About page provides a clear and concise picture of who you are and can stand out from others in the field. Trying to write content for an About page can feel daunting, but it doesn’t have to be!

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How Stone Temple Kills it with B2B Marketing Videos

Flack's Revenge

By 2014 it was obvious that video was the rising star of content marketing. More people were showing a preference for video content, and we were hearing the first rumblings from major players like Facebook that they would be giving preferential treatment to video content. He agreed; see the Q and A below.

Video 153
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Influencer Relations For B2B Brands

ImPRessions - Crenshaw Communications

Business partners. A software targeted to small businesses may look at other service providers for SMBs – those that offer accounting, networking or loans, for example. Bylined content. Companies in related industries can also make great influential partners. The worst thing that happens is they say no.

B2B 136
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Highlights from the State of Blogging in 2017 Survey

Sword and the Script

If you blog about marketing – especially with any semblance of frequency – you are in fact among a fair small group. Entrepreneurship and small business ranked second and third respectively. Marketing ranked sixth, which I’d have guessed would have ranked higher. Lackluster Consistency and Frequency.

Survey 60
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Are You Writing Intelligent Content? Should You Be?

Waxing UnLyrical

More specifically, structured content is a way of organizing, storing and managing content, breaking it down into easily identifiable modules and then assigning/using metadata tags and automation to publish this intelligent content from a single source to multiple distribution channels. Reuse Content, Reduce Duplication.

Writing 72
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Public Relations Tips: Grow to New Heights Fast in 2020

PR Fuel

Your small business may feel like a tiny sapling under a canopy of tall trees. How do you bring attention to your business? There are so many other businesses out there, and people only have so much attention to give. PR helps small businesses build brand awareness and credibility.