Sword and the Script

MARCH 3, 2020

The integration means internal communicators can publish content in the SocialChorus Studio, while employees can receive that information wherever they prefer: in Outlook, SharePoint or Teams. It’s also adding a service where the OnePitch team will write an inquiry for a reporter and it has added “location filtering for pitches.”.

Pitching 78

Pitching Instagram Survey Data 78

Deirdre Breakenridge

APRIL 29, 2019

Journalists are bombarded with email pitches, many which stink, and there seems to be less opportunity to build an actual relationship with journalists.”. The days of objectivity are gone and the days of combative, aggressive, argumentative ‘in your face’ journalism has taken its place.”. This isn’t just a tactical application.

Survey 377

Survey Media Relations Media Ethics 377

Sword and the Script

APRIL 27, 2019

1) The top challenges in journalism. A deluge of pitches. “75% 75% of journalists say fewer than a quarter of the pitches they receive are relevant or useful.”. There is simply a greater supply of story pitches pitching fewer opportunities among the traditional media outlets. What influencers does PR use?

Survey 91

Survey Journalism Study Pitching 91

Sword and the Script

AUGUST 13, 2019

The suite was the weaving together of tools Vocus had acquired into a product aimed at the small business market. It included email (iContact), press releases (PRWeb), media relations (HARO), and social media (North Social and Engine 140), bundled in what was pitched as an easy-to-use and all-in-one product. Terms are not disclosed.

Technology 12

Technology Software Company Marketing 12

Sword and the Script

DECEMBER 10, 2019

Measuring genuine ROI and a marketing campaign’s long-term contribution to revenue takes time, and marketers need to slow down to do it.”. Sean Callahan , Senior Manager, Content Marketing | LinkedIn. 6) Relationships with people who have the ear of your target market. “It’s How can they do that?

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Rock the Status Quo

FEBRUARY 9, 2015

Perhaps they don’t have an internal brand ambassador program of any kind ( a what? ), and they are terrified at the very THOUGHT of giving employees online freedom and autonomy. Publish employee posts on the corporate blog. Getting already-busy employees to see the value and write posts. It’s a win-win for everyone.

Corporate 100

Corporate Leadership Brand Branding 100

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 Or the Longview Journal in the case of this particular announcement. In 2021, the company says it added 65 new employees bringing its total to 150. Are you kidding?

Software 119

Software Case Study Advertising Advertising 119

Sword and the Script

MARCH 20, 2018

Live events are not only the most widely used enterprise content marketing channel, they are also viewed as the single most effective B2B marketing tactic. 2) How has event marketing evolved or changed over the course of your career? First, event marketing has become a whole lot smarter.

Industry 71

Industry Marketing Enterprise Mobile 71

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. So I jotted down a list of PR/digital/SEO/content marketing influencers. Enlightened Self-Interest: The Pitch Email. I think so. I wrote: 1.

Communications 81

Communications How To Blogging Content Marketing 81

Journalistics

MARCH 2, 2013

Ideally, you majored in Journalism (or English) – or your PR or Communications program had a heavy concentration of writing-related courses. You should be able to show examples of stories you pitched and placed, or campaigns you worked on and generated results for. First, Writing Skills. Ideally, with agencies or larger organizations.

Pinterest 52

Pinterest Writing Interviews Social Media 52

ZudePR

JUNE 6, 2016

He's also a world-leading web strategist, content marketer, author, and speaker. As an editor, I commiserate with other journalists and editors by getting too many spammy pitches and follow-up messages. On distraction-fighting habits) Writing my goals in my journal daily. An all round nice guy. Email is killing me.

Writing 114

Writing Social Media SEO Blogging 114

MaccaPR

MAY 3, 2019

Until recently, our getting a Maccabee PR client interviewed on a podcast was seen as a peripheral “nice to have,” built upon “must-have” interviews with traditional media such as "USA Today" or the "Wall Street Journal." How to Pitch a Podcast Producer with a Potential Guest (Without Driving Them Mad). “I It’s a time waster.”. (

Company 113

Company Interviews Print Pitching 113

Cision

MAY 7, 2015

In the last five years, the biggest changes in public relations have been social media and the rise of sponsored content or branded journalism. The concept of content marketing is probably one of the biggest trends right now that is influencing the industry. Now that power has been diminished or taken away all together.

Social Media 120

Social Media Video Agency Healthcare 120

Contently - Strategy

JULY 31, 2019

In the marketing world, professionals tend to glom onto useful marketing buzzwords as a shared language, and those terms can actually prove useful to professionals in adjacent industries. As the marketing and media industries continue to look more and more alike, their lexicons overlap too. Content campaign. Gamification.

Content Marketing 85

Content Marketing Marketing Media SEO 85