ReimaginePR
JUNE 13, 2016
What, you didn’t think you needed to create a story for your product launch? In today’s article, I’ll show you how to incorporate an irresistible story into your launch so your product goes from zero to sixty, figuratively speaking, in no time. How to Incorporate Stories into Your Product Launch.
Beyond PR
NOVEMBER 9, 2016
There’s a place in product marketing for telling people what your product does; your thought leadership content isn’t that place. Of course, this doesn’t mean blog posts, white papers and other content marketing pieces can’t support your product launch. What is the call to action?
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Prohibition
OCTOBER 28, 2019
The ultimate content marketing goal. Ultimately, through great content marketing, your brand will be seen as the expert in its field, increase social media reach and grow the business through attracting new customers. Make your content stand and engage your audience with our content marketing hacks.
Beyond PR
SEPTEMBER 21, 2016
If your product is “glitchy” or not working at 100 percent it can be a big turn off for attendees and prospects. Before focusing all of your pre-show marketing on a new product launch, work backwards and triple check your new product will be fully functioning for the show.
Burrelles Fresh Ideas
MARCH 12, 2024
PR professionals typically have an extensive network and can help you build your brand quickly with email campaigns and content marketing that will make waves. You can build on the efforts of PR professionals by creating your own content writing strategy. Download our free Product Launch tip sheet.
Beyond PR
AUGUST 3, 2016
When companies launch new products, it means one thing: Opportunity. And, as our white paper Expanding Engagement & Inspiring Action with Your Next Product Launch explores, an opportunity to establish your company as a credible industry influencer. Do you offer products that relate to those topics?
Beyond PR
APRIL 12, 2016
It’s traditionally looked at as something to strive for when announcing personnel changes, product launches and other company news. However, earned media is also a wise (I’d even say, essential) pursuit for marketers who want their content to reach new audiences and boost conversion rates.
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