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PR Professional’s Guide to Content Marketing

5W PR

In this article, 5W PR CEO Ronn Torossian and others share tips on how executives can use a blog and other social media avenues to spark conversations and conversions, establishing themselves as a leader within their industry. Content marketing is not a novel phenomenon and has been used as a marketing tool by PR executives for years.

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25+ Essential Digital PR Tools For Any Team in 2024

Buzzstream

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available.

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25+ Essential Digital PR Tools For Any Team in 2024

Buzzstream

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available.

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Seven Content Marketing Tools To Support Your Strategy Development

Prohibition

Staying on top of your game is a must when it comes to content marketing. Having various marketing strategies across multiple platforms can be hard to keep on top of – so having the right tools at your disposal can be a game-changer. Working with experts can ensure your content is hitting the mark.

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Long-Form Content is King: 4 Studies Show the Power of Long-Form in Content Marketing [UML]

Sword and the Script

Data analysis of millions of articles and surveys thousands of bloggers find long-form content outperforms short form. Something similar has happened in content marketing and blogging in the marketing community. Too many marketers believe that short content outperforms long form.

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BuzzStream Data: The Outperforming Outreach Tactics We Learned From Analyzing 12,000 Campaigns

Buzzstream

We aggregated outreach data from over 12,000 campaigns across 2,000 active BuzzStream accounts and analyzed it to understand reply rates by campaign. The most striking aspect of the data we analyzed is the sheer range of the distribution. Based on the data, fake personalization actually generates a -1.3% Methodology.

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Why Mobile Content Strategy is Important to PR

The Proactive Report

In June, at the State of the Internet Webinar, comScore presented data indicating mobile users would surpass desktop users in 2014. Mobile platforms – smartphones and tablets – now account for 60% of total digital media time spent, up from 50% a year ago. Infographic courtesy of Kargo.com. And they were right.

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