Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

Shift Communications

MAY 4, 2016

It’s no secret that the PR industry has been changing rapidly for the better part of 10 years. We’ll still be the data-driven PR agency angling to change perceptions about the role and value of public relations, but with the backing of a stalwart partner whose sole desire is to see our success and teachings amplified to the max.

Data-Driven PR 0

Data-Driven PR Agency Travel Meeting 0

Shift Communications

JANUARY 25, 2016

Fast forward to today, and their business’ website is one of the top trafficked websites in their industry. This very early application of content marketing came at the perfect time, in a number of ways. Their efforts are what we know of today as “content marketing.”

Content Marketing 60

Content Marketing System Google Data 60

Shift Communications

FEBRUARY 13, 2017

As in the early days of the web, video measurement still lags behind other content marketing measurement. However, unlike the early days of the web, the tools and capabilities we have today as marketers and communicators are vastly greater than during the first Dotcom boom of the late 1990s.

Video 117

Video Measurement Communications How To 117

Shift Communications

JANUARY 5, 2015

All of these new channels present challenges, but also opportunities: the savvy PR practitioner will focus on mastering a few of them and gaining influence in those communities to ensure great results. 2015 will be the year when companies either fully embrace data-driven PR and marketing or fall far behind.

Marketing 60

Marketing SEO Data-Driven PR Advertising 60

Shift Communications

DECEMBER 29, 2015

Our top posts from the second quarter of 2015 focused on same-day content promotion, Game of Thrones, and expanding your skill set. Let’s take a look: How To Use Google Analytics for Same-Day Content Promotion. Social Media Game of Thrones: A Song of PR and Social. From PR to Marketing: Why You Should Expand Your Skill Set.

Analytics 60

Analytics Viral Social Media Google 60

Shift Communications

DECEMBER 30, 2015

SHIFT honed in on creating a way to choose a PR strategy based on visible, measurable criteria and a meta-strategic framework. The framework rests on pace and visibility, with pace referring to how fast conditions are changing in an industry, and voice referring to how well a message can be heard in the communications landscape.

Twitter 74

Twitter Pitching Facebook Data 74

Shift Communications

JANUARY 26, 2016

No matter how quick of a learner you are (or think you are), it would be impossible for the Marketing Team to teach all of the ins and outs of the industry to any one MTI class – in large part because they are constantly changing. As the digital world adapts, so do the tools and programs we use to analyze them.

Marketing 60

Marketing Technology B2C Data 60