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How AI Can Help Your PR Strategy

Onclusive

Fortunately, we now have two major tools at our fingertips: data and insights. Enter the era of data-driven PR through artificial intelligence. By taking advantage of massive quantities of data, normalizing it and using AI to draw insights on it, PR pros can now: Cut noise to be a thought leader.

Strategy 294
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PRTech Is Evolving. Is Your PR Strategy?

Deirdre Breakenridge

This is the challenge my friends at AirPR are solving, one data dashboard at a time. Those guys preach “data-driven PR” so that PR professionals and brand marketers get smarter about how and what they measure when a campaign comes to a close. Did it drive traffic, engagement, or sales?

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Recipes: The Missing Ingredient in Many Food PR Content Marketing Mixes

Shift Communications

The next time you’re looking to add some spice to your food & beverage PR campaign, consider some of these easy to implement recipe tips to help you create a more full-flavored approach to achieving your campaign goals. Alan Marcus. Vice President .

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20 PR and Marketing Predictions for 2022

Sword and the Script

Data-driven PR. One of the big headlines for 2022 is that a data-driven approach to PR will be a must. Emerging channels like podcasts will continue to grow in influence, which means PR pros have to become more fluent in strategically pitching and forming relationships in these channels.

Marketing 214
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How to Use Analytics to Build Your 2015 Marketing Plan

Shift Communications

Now we have an idea of what’s repeatable and what’s not, which can help to plan our editorial calendar, content marketing, public relations program, and paid media plans. Are they part and parcel of your content marketing strategy? If you didn’t actively create content around these, why did they happen?

Analytics 155
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How to Research Industry Trends Hassle-Free

Shift Communications

This allows us to capitalize on relevant topics, seek new angles for pitching, and optimizing content on our social media platforms for engagement. Don’t just perform traditional PR, use data-driven PR ! Senior Marketing Strategist. Lisa Zanchi.

Trends 142
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SHIFTing into the Future

Shift Communications

My recent tour of the USC Annenberg School’s Center for Public Relations only confirmed my hunch that our formerly-hidebound industry has been radically transformed via social media, content marketing, visual storytelling, better analytics tools and processes, etc. – and that this process is speeding up, not slowing down. What’s next?