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Mastering B2B Tech PR: Strategies for Effective Communication

5W PR

Explore industry magazines, make the company’s presence felt at relevant conferences, and put platforms like LinkedIn to good use to pinpoint the movers and shakers in the company’s market. Undertake market research to pinpoint their pain points and craft the communication to tackle these issues head-on.

B2B 78
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Social Listening: When #AI Takes Over

Deirdre Breakenridge

A Guest Post by Albane Flamant, Marketing Manager – US, Talkwalker. have become essential parts of the marketing and PR toolbox. Image & Video Recognition – Analyzing visual content. By the time you’d detected a surge in negative sentiment, the crisis would already be well underway.

Training 399
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4 Marketing Tactics B2Bs Can Swipe From Nonprofits

Cision

But B2B businesses aren’t changing the way they plan and shape their marketing strategy quickly enough, and are left feeling the effects of staying behind the times. In fact, 47 percent of B2B marketers close less than four percent of marketing-generated leads. Get our recent white paper today! Plan to Succeed.

Nonprofit 120
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3 Steps to Implement a Hub-and-Spoke Model

Cision

Content marketing has evolved, but only 38 percent of B2C marketers consider their strategy to be effective in boosting the bottom line. So what part of the new state of content marketing is most challenging? To keep your hub organized, separate your content by type (white papers, blog posts, news releases, etc.),

B2C 120
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Want More Fans? See 3 Brands’ Secrets

Cision

In fact, data from Content Marketing Institute reveals that 82 percent of consumers think more highly of a brand and are more likely to purchase after reading custom content. Here are three ways brands have already benefited from this marketing tactic: 1. Get the free white paper!

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Behind the Headlines With Michael Brito

Cision

Digital Marketing at LEWIS Pulse, you need to understand your audience’s unique needs and reach them in new and unexpected ways. What’s the biggest lesson about marketing you’ve learned throughout your career? Do you know how to mitigate a crisis in real time? Learn top tactics with Cision’s free white paper!

Employee 120
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Maintain a Strong Brand with PR

Victorious PR

PR agencies can help entrepreneurs monitor their brand’s online presence, respond to negative reviews and comments, and develop crisis management plans to address any issues that may arise. Managing Reputation Maintaining a strong reputation is crucial for any brand.

Brand 52