Content Marketing Crisis Communications Media Relations Video 
5W PR
MARCH 26, 2024
Content marketing Complement the PR efforts with a strong content marketing strategy. Craft informative blog posts, white papers, and even video content that delve into the technical aspects of the solutions while keeping things engaging and informative. Crisis communication plan Be ready for the unexpected.
Cision
SEPTEMBER 10, 2015
In PR and media relations, it’s easy to become entirely focused on the day-to-day issues at the expense of the longer event horizon. For media relations and PR professionals, this means even more attention to not just the text and images but the coding and metadata of online content. Click to enlarge.
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Burrelles Fresh Ideas
JANUARY 2, 2024
The Role of Video Content in SEO Today, 92.3% of internet users worldwide watch videos each week. The surge in video content consumption cannot be ignored in the context of SEO. Search engines are increasingly valuing video content, making it a vital component of an effective SEO strategy.
Burrelles Fresh Ideas
JANUARY 30, 2024
Resource: Chris Penn of Trust Insights published a great video on the importance of AI disclosure and copyright assertion. I don’t always heed its advice, but I can’t imagine doing without it! Our blog posts are human-written, and if we use any sort of AI-assisted writing tool, we will disclose it.
Sword and the Script
DECEMBER 26, 2023
Public relations will be pivotal in elevating trust through promotions of client wins, industry accreditations, awards, analyst remarks and influencer endorsements. Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow.
Burrelles Fresh Ideas
OCTOBER 17, 2023
Media relations and outreach: PR professionals can leverage their journalist and media connections to secure news coverage for NCSAM-related events, initiatives, and expert commentary. Using appropriate hashtags and social media platforms can amplify the campaign’s impact.
Burrelles Fresh Ideas
APRIL 2, 2024
Saving the best for last, the newly released Nielsen Q3 2023 Total Audience Report shows over-the-air radio as the number one mass media in America , surpassing social media, online video, TV/internet-connected devices, and traditional TV. Content Authenticity Statement: 90% of this blog article was generated by me, a human.
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