Prohibition

NOVEMBER 23, 2018

Despite this, PR is actually more relevant now than it was before the digital age, not least when considered in line with content marketing and the fact that the return on investment on PR is now more measurable than ever. Does PR still have a place in marketing? Often PR gets called into question for its effectiveness.

Media Relations 54

Media Relations Media Social Media Content Marketing 54

Prohibition

NOVEMBER 23, 2018

Despite this, PR is actually more relevant now than it was before the digital age, not least when considered in line with content marketing and the fact that the return on investment on PR is now more measurable than ever. Does PR still have a place in marketing? Often PR gets called into question for its effectiveness.

Media Relations 48

Media Relations Media Social Media Content Marketing 48

Onclusive

DECEMBER 6, 2017

With this explosion of content and demand for measurement, PR responsibilities are growing exponentially. You strategy has so many options because content is now omnichannel and not just about media relations: Earned and Owned Media are now digital channels measured amongst the larger marketing mix across brand- and sales-driven KPIs.

Strategy 294

Strategy Data-Driven PR Measurement Enterprise 294

ImPRessions - Crenshaw Communications

JULY 22, 2019

Anyone who has managed a content marketing program understands high-quality, “evergreen” content can live for years, pushing up page rank and attracting traffic for a brand or business. Word-of-mouth PR spread on social media platforms, when done well, is not only cose-effective, but highly trackable and persuasive.

Mobile 244

Mobile SEO Web Journalism 244

Deirdre Breakenridge

MAY 8, 2017

The skillsets most in demand were digital, social and video – no surprise, given the shift the industry has gone through over the last decade from a traditional PR to a PR Expanded world. In the Agency Search Report, we argue the importance of PR reflects the continued evolution of what public relations means in the minds of clients.

Agency 223

Agency Survey SEO Social Media 223

Sword and the Script

OCTOBER 13, 2020

Nearly 80% of the 1,279 bloggers in the 7 th annual Orbit Media blogger survey say blogging drives some marketing results – and 25% say it draws “strong marketing results.” >>> Looking for a consulting partner with the content chops to build a sound strategy and execute? click image for higher resolution) 3.

B2B 144

B2B Study Blogging Marketing 144

Sword and the Script

AUGUST 14, 2018

If you work in PR and engage in media relations , it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. 10 Fundamentals for Successful B2B Media Interviews.

Survey 101

Survey Report Media B2B 101

Sword and the Script

SEPTEMBER 8, 2020

According to a survey of 3,000 journalists by Cision: 45% said information relevant to their audience 17% said a clear news hook 15% said avoiding jargon 8% said quotes that “add depth to a story” 6% want typo-free releases, and 4% want more multimedia elements (images, pictures, graphics, video). Notice none of them cited a wire service.

Survey 94

Survey Industry Leadership Study 94

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

And anyone who has managed a PR-driven content marketing program understands that it can work in a far more enduring way than digital advertising. High-quality, “evergreen” content can live for years, driving SEO ranking and attracting traffic for a minimal investment. We earn that right to influence others.”

Journalism 185

Journalism Advertising Advertising SEO 185

Prohibition

NOVEMBER 8, 2021

So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video seeding. You need to have solid media relations skills, have managed some talented PR executives before.

Crisis Management 62

Crisis Management Agency Crisis Social Media 62

Deirdre Breakenridge

APRIL 10, 2017

But before you post a viral video telling your boss you’re quitting your job , it’s important to make sure you’re ready for what it takes to be a successful PR business owner. Five years ago, no one expected their PR firm to have video storytelling capabilities. Maris Callahan is the director of public relations for Donuts Inc.

Travel 281

Travel Technology Conference LinkedIn 281

prTini

SEPTEMBER 5, 2014

. 30 Little-Known Features of the Social Media Sites You Use Every Day. Why Public Relations and Media Relations Don’t Mean the Same Thing Anymore. The Dangers of Cause Marketing. How Dunkin Donuts is Using Social Media to Make Their West Coast Debut a Big Deal. Public Relations'

Media Relations 49

Media Relations Case Study Viral Instagram 49

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

Video is never, ever going away. The research continues to reinforce that video is king and smart marketers will continue to find innovative ways to incorporate it into their programming. 45% of people watch more than an hour of Facebook or YouTube videos a week. television networks have created in 30 years.

YouTube 136

YouTube Training Video Survey 136

Sword and the Script

DECEMBER 21, 2021

Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. Video gets even bigger. But again, with the deluge of content being produced every day, being remarkable will be a baseline requirement. Audience building becomes a crucial skill.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Prohibition

NOVEMBER 19, 2018

So this week we are delighted to reveal our own video-led Christmas campaign for our client and leading high-street jeweller Goldsmiths. The video content , which features ‘ Secret Santa’ , ‘ Mummy’s Present ’ and a ‘ Festive Proposal ’ have already amassed more than 650,000 combined video views at the time of writing.

Video 63

Video Film Fashion Web 63

Flack's Revenge

DECEMBER 20, 2018

They forget, or worse still ignore the main reason people converge on social media, which is to build and maintain connections through P2P (person to person) communication with friends, family, mentors, colleagues, newsmakers and other HUMAN beings. Be Helpful. All human qualities known to make friends and influence people.

Marketing 244

Marketing Facebook Social Media Community 244

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2016

From the mobile video explosion to emerging social platforms, 2016 has brought many content-related developments that affect the public relations industry and the work PR people do every day. Here are five content predictions for 2017 that all PR people should be aware of. Video goes vertical.

Trends 120

Trends Mobile Video Film 120

Wadds Inc.

JANUARY 11, 2023

The combination of GPT-3 and audio and video transcription software such as Otter.ai This has application in a range of public relations situations from qualitative research to meeting summaries. More nuanced topics such as the impact of public relations on misinformation or climate change are challenging.

Publicity 98

Publicity Wikipedia Marketing Training 98

Sword and the Script

APRIL 12, 2022

Vetted has a unique business model and value proposition that really differentiates itself from other media relations solutions on the market,” said Christophe Abiragi , CEO of ITK Information Services. “We launched a new video earnings product , providing an alternative for delivering quarterly earnings results.

Software 88

Software Pitching Measurement Enterprise 88

PRSay

MAY 3, 2019

Keep in mind that more people are watching “ episodic video content ” when you factor in all the streaming and cable options we have now. That means the credibility boost that comes from third-party media placements remains critically important. You often have to help the media do that.

How To 107

How To Education Exercises Newspapers 107

Victorious PR

APRIL 21, 2023

One of the Key Aspects of Blockchain PR is Media Relations The best PR agencies have established relationships with crypto journalists and influencers, which can help brands gain media coverage and generate buzz.

Reputation 52

Reputation Advertising Advertising Education 52

Burrelles Fresh Ideas

JANUARY 2, 2024

The Role of Video Content in SEO Today, 92.3% of internet users worldwide watch videos each week. The surge in video content consumption cannot be ignored in the context of SEO. Search engines are increasingly valuing video content, making it a vital component of an effective SEO strategy.

SEO 85

SEO Mobile Engineering Ethics 85

Cision

SEPTEMBER 10, 2015

In PR and media relations, it’s easy to become entirely focused on the day-to-day issues at the expense of the longer event horizon. For media relations and PR professionals, this means even more attention to not just the text and images but the coding and metadata of online content. Click to enlarge.

Trends 120

Trends Mobile Web System 120

Cision

JULY 25, 2017

A great way to encourage journalists to link back to your website is by providing them with supplemental information that can help bolster the story (for example: photos, video, quotes from executives, or data/research). Bell holds a degree in journalism from the University of Missouri School of Journalism. Follow him on Twitter @nbell94102.

Strategy 257

Strategy How To SEO Engineering 257

Sword and the Script

FEBRUARY 14, 2023

Agility and Burrelles are partners “for our media delivery platform and media relations tools,” said Tressa Robbins , vice president of Client Onboarding with Burrelles. One of the key differences is that Intelligent Relations very openly pitches itself as a replacement for PR people.

Software 129

Software Pitching Analysis Community 129

Sword and the Script

JANUARY 20, 2018

That fits more readily into the modern marketing and sales dynamic, which is still highly dependent on conversations and relationships. Help Me, Obi-Wan Kenobi on Disney Video. This week’s Unscripted Marketing links [UML] reviews three case studies of AR in B2B organizations. 2) Public relations and complex value propositions.

Case Study 96

Case Study B2B Study Marketing 96

Burrelles Fresh Ideas

OCTOBER 10, 2023

In today’s digital landscape, videos and marketing go hand-in-hand. From TikTok to YouTube, we’ve witnessed that video content has only grown in significance as a powerful tool for businesses to connect with their audiences on a deeper, more engaging level. of internet users worldwide watch digital videos each week.

Video 88

Video Publicity Marketing Analytics 88

Critical Mention

OCTOBER 7, 2020

Short-Form Videos. Facebook recently announced its push to try to prioritize videos in their algorithm to promote more “ meaningful interactions. YouTube has also announced its plans for its version of a short-form video platform called Shorts. Here are four PR trends to consider for 2021: 1.

Trends 105

Trends YouTube Tourism Video 105

ImPRessions - Crenshaw Communications

APRIL 24, 2018

The association and advocacy of unbiased industry experts is a time-honored way to build brand trust through earned media, high-quality content, or special events. Influencer relations is a logical extension of media relations , but less transactional and more collaborative. Bylined content.

B2B 136

B2B Brand Branding Trade Shows 136

Burrelles Fresh Ideas

OCTOBER 3, 2023

These pint-sized personalities have amassed legions of followers on social media platforms, partnering with brands and making a significant impact on the world of influencer marketing. Where I might read Amazon reviews before purchasing a product, my son goes right to the source that is most relatable to him.

Brand 83

Brand Branding Marketing Ethics 83

Cision

AUGUST 16, 2016

Through working in television, I have become a strong writer, learned the story angles that capture an audience, learned how to shoot and edit video, and understand the value of social media. Only contact a TV news station if your story can be told visually and there is the potential for video to support the information.

Television 120

Television Pitching Journalism Interviews 120

Sword and the Script

AUGUST 17, 2019

Branded media, defined in this report as blogs, social media and video weren’t far behind with 27%. So, given the results which one is better – PR or content marketing ? Recommended reading: Why Content Marketing and Public Relations Need Each Other. How Long Should a Blog Post be in 2019?

Study 61

Study Survey B2B Advertising 61

PRSay

NOVEMBER 15, 2019

Sure, public relations is far more than ads and exposure. A good media relations team is an excellent example of this kind of relationship-building. So next time you’re strategizing, use your content, relationships and analytics to the best of your abilities and remember the Disney+ launch.

Analytics 143

Analytics Television Banking Data 143

Burrelles Fresh Ideas

JANUARY 30, 2024

Resource: Chris Penn of Trust Insights published a great video on the importance of AI disclosure and copyright assertion. I don’t always heed its advice, but I can’t imagine doing without it! Our blog posts are human-written, and if we use any sort of AI-assisted writing tool, we will disclose it.

Ethics 97

Ethics Crisis Transportation Airlines 97

Barokas

DECEMBER 5, 2019

Content marketing has taken on new life and meaning. Social media and influencer relations are taking a growing share of marcom budgets. Digital and interactive media have largely displaced print. Video is now an integral part of marketing for all businesses. PR people outnumber reporters six to one.

Strategy 78

Strategy Media Storytelling Pinterest 78

Critical Mention

MARCH 16, 2020

million followers on YouTube with multiple videos that have been viewed by billions of people. Liza Koshy rose to fame by capturing a great number of viewers on her Vine and YouTube videos. Chef and Restaurateur Jamie Oliver captivates his followers with mouthwatering recipes and ‘How To’ videos on social media.

Brand 87

Brand Branding Instagram YouTube 87

Critical Mention

FEBRUARY 6, 2020

If anything in this piece sounds familiar, take a look at this one-minute video to see how fast and intuitive a media monitoring platform can be. . . Eric Lebowitz joined Critical Mention in 2018 as its Director of Marketing. Eric Lebowitz.

How To 106

How To Media Radio Print 106