Critical Mention
APRIL 5, 2019
Without great content, you lessen your chance of generating leads and conversions. Simply put, content marketing is an effective way to generate and nurture leads, as well as keep your brand relevant in today’s digital world. What is content marketing? Research the types of content marketing that sell.
Waxing UnLyrical
MAY 10, 2017
The April #measurePR chat fell the Thursday before Tax Day, so Shonali invited some of PR’s best financial communications pros with measurement advice for everyone—from those just starting out to seasoned pros. The next question went right to the heart of the specialized worlds of investor relations (IR) and financial comms.
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Deirdre Breakenridge
APRIL 17, 2017
CommunicationsMatch is a search tool that helps companies find communications agencies and consultants by industry and communications expertise, location and size. Listing & Search are Free. See more articles on our Insights Blog. See more articles on our Insights Blog.
Stephen Waddington
OCTOBER 21, 2019
Tackling influencer marketing governance The value exchange between an organisation and influencer is the driver of the relationship. It can be exclusive access to content, products and services, or financial remuneration. Other outcomes include brand awareness, crisis communications, employee advocacy, and social change.
Critical Mention
FEBRUARY 5, 2019
Last but certainly not least, crisis communications is another benefit of following trends. Not only can you prepare for a crisis by keeping on top of what your customers are saying on various platforms, but you can also mitigate the crisis by responding to negative press and your customers in real-time. .
Waxing UnLyrical
JULY 12, 2018
When I started my first communications agency, people asked me for my “elevator speech.” As a former head of communications for major financial services firms, where I’d been responsible for communications soup-to-nuts, I would tell people that I focused on 360-degree communications … in short, I was saying I could pretty much do everything.
Waxing UnLyrical
MARCH 28, 2017
The diverse panel of guests will share best practices around the implementation and measurement of financial communications, including investor relations. Howard Williams , a PR strategist providing creative and strategic counsel in messaging, crisis communication and brand building.
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