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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. As the market lifts, brands will need to raise awareness and will be ready to invest for the longer term as their horizons extend. ” ~ Prof.

Writing 190
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PR’s Crucial Role in Strengthening Cybersecurity Awareness

Burrelles Fresh Ideas

Crisis communication preparedness: Preparing for cybersecurity incidents is as crucial as prevention. PR agencies can help organizations develop crisis communication plans, ensuring they are equipped to respond effectively in the event of a data breach or cyberattack.

Education 112
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Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. Our notions of privacy and confidentiality will be challenged. c) Donald Steel.