PR Fuel

MARCH 19, 2021

The HBR points out that it can be hard to get something new on the radar of consumers that are set in their shopping habits. If you need to educate consumers about your new product or event, we’ll give you some pointers to create buzz online. Is your product or event ready for showtime?

Small Business 90

Small Business Writing Engineering Infographics 90

Stephen Waddington

DECEMBER 5, 2018

The rise of mass media, namely print newspapers, magazines, radio and television, provided a shortcut to large audiences and it enabled the business to operate at scale. At the same time, the ability to print fast and cheaply bought about a concurrent revolution. As a result print circulation has fallen dramatically.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

MAY 21, 2016

Ask any PR or marketing pro with digital chops how a dynamic web has changed marketing communications and the answers are liable to boil down to ease, speed, volume and accessibility. In 2015, there are literally hundreds of channels where consumers access content.”. In his latest book, Content, Inc., In his latest book, Content, Inc.,

Social Media 63

Social Media Marketing Media Content Marketing 63

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics.

Strategy 67

Strategy How To B2C Content Marketing 67

Sword and the Script

DECEMBER 8, 2015

In a 5-minute webinar titled Why Podcasting Might be Bigger than you Think (video embedded nearby), the research firm says podcast listeners consume upwards of 5.5 That may sound like and impossible amount of time, until you realize listeners take “audio where it may not have been previously consumed.”. TED Radio Hour. (~60

Radio 60

Radio Content Marketing Marketing Education 60

ReimaginePR

MAY 30, 2015

Press kit used to mean kits meant exclusively for print outlets and technically it still does. Even radio. Most media organizations are repurposing content for their web channels so if you have strong video, you’re covering two channels with one. Media Kit vs. Press Kit: In this day and age, they mean the same thing.

Media 120

Media Television Video Print 120

Cision

MAY 21, 2015

And get this: according to Edison Research , people who listen to audio listen to podcasts almost as much as they listen to the radio. The Growth Show is a business podcast for leaders consumed with driving growth — growing a company, growing a movement, growing an idea, growing a team. 18) Mike Volpe. The Growth Show.

Social Media 120

Social Media Marketing Pinterest Media 120

Bad Pitch Blog

MAY 20, 2010

Retrevo.com is one of the largest consumer electronics shopping and review sites in the world, helping people decide what to buy, when to buy and where to buy it. Retrevo uses artificial intelligence to scan the entire web, daily, bringing people the most up-to-date, comprehensive reviews and buying guides for consumer electronics.

Pitching 49

Pitching Fashion Report Twitter 49

Waxing UnLyrical

JANUARY 26, 2011

First, because I rarely use Twitter’s web interface, and second, because the minute I see a “promoted tweet,&# even if it’s on HootSuite, I pretty much tune it out. Facebook is so integrated with ever facet of our web experience at this point, it would be difficult for it to collapse overnight. each in April.

Facebook 107

Facebook Privacy Twitter Social Media 107