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Fixing the broken web

Stephen Waddington

A new #FuturePRoof guide highlights the ills of the web. It’s the start of an important conversation about how communicators tackle disinformation and fix the broken web. The great hope of the world wide web in 1989 was that it would democratise the publication and sharing of information.

Web 60
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Beyond the Press: Navigating the Diverse Landscape of News Channels and Platforms

The Proactive Report

From traditional newspapers to social media snippets, the way your audience consumes news has transcended the limitations of the traditional press. Newspapers Newspapers are a still a critical part of the American news landscape, but they have been hit hard as more and more Americans consume news digitally. Today, half of U.S.

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Book It! 8 PR Tips For Nailing TV Segments

ImPRessions - Crenshaw Communications

Any good PR person knows that we consume news very differently than we did a decade ago, thanks to social media. Broadcast follows print. Many media outlets compete with one another, but in general, print and broadcast have a symbiotic relationship. Yet television talk and news has been surprisingly resilient.

Print 245
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How to Build a Stronger Business Through Community Engagement and Event Marketing

Burrelles Fresh Ideas

If you’re uncertain about what goals can inform your consumer engagement and event marketing strategy, asking some questions about the brand can help narrow this down. These might include: What is the brand currently missing that greater consumer engagement can address? It’s far from the only positive outcome, though.

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How Communicators Can Help Their Clients Navigate Misinformation and Biased News

PRSay

There are thousands upon thousands of web, print, audio and video outlets, and as we’ve all become acutely aware, many of these publishers spread misinformation and extremely polarizing political content. Most consumers (inaccurately) believe that brands proactively select all the publishers upon which they advertise.

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How Condé Nast Italia uses NewsWhip’s real-time data to spot trends and engage audiences

NewsWhip

Condé Nast is a global media company that produces some of the world’s leading print, digital, video and social brands. Overall, each month the company’s video content generates more than 1 billion views, and globally reaches 83 million consumers in print, 402 million in digital and 474 million across social platforms.

Data 68
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The Influencer Marketing Measurement Enigma

PRSay

We used to calculate the value of earned media placements according to advertising value equivalency (AVE), based on the cost of a print media ad and the publication in which it appeared. But unless it’s a consumer product and an influencer’s post leads directly to the purchase, it’s generally hard to track. How Soulmates.ai