Consumer Pitching Product Launch Survey 
ImPRessions - Crenshaw Communications
NOVEMBER 27, 2018
As most PR people know, data offers a powerful news hook in a way that even a product launch or partnership often doesn’t. Business and tech media in particular have an ongoing appetite for research, studies and surveys. Don’t make research a sales pitch. This is meant to be a soft sell, not a hard commercial pitch.
Sword and the Script
JUNE 3, 2020
Survey Identifies Most Recommended PR Tech Vendors, Meltwater Adds Signals, TVEyes Spots Logos in Broadcasts, Cision Shows Pageviews of Coverage, Burrelles Names First Women President For years, I have published a new post every Tuesday like clockwork. Also see: Partisan Politics Complicates PR and Comms for Business, Survey Finds.
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ImPRessions - Crenshaw Communications
SEPTEMBER 11, 2018
But after the initial executive moves, product launch, or funding announcement, then what? As we mentioned in a previous post, every PR team should have industry monitoring in place to identify reactive pitching opportunities. Make news with opinion or behavior surveys. 6 ways to build publicity when it’s quiet.
OnePitch
APRIL 14, 2022
Within this interview, we break down real examples of how she landed top-tier coverage, what worked, and her tips for replicating it for your own pitches. On a day to day basis, that could consist of anything from assisting my team in developing key account plans (tradeshow activations, product launch plans, etc.),
ImPRessions - Crenshaw Communications
APRIL 21, 2016
With a little creative thinking and connecting the dots, B2B programs can have the same flair as the sexiest of consumer brands. Offering him as a spokesperson typically drives more trade media interviews than any other pitch, because of his depth of knowledge and sheer passion. Embrace, don’t ignore, creative content.
PR Fuel
JANUARY 24, 2022
You wouldn’t want your business to have negative press , which can push consumers and potential employees away. You can also send them surveys or make discovery calls to learn more about the content they want and value. Use press releases to spread awareness for a product launch or an important business milestone.
ImPRessions - Crenshaw Communications
MARCH 31, 2017
The category can also include tactics that always deliver when well executed, like consumer surveys on hot topics from parenting to politics. This exercise has helped our team rework plans, improve messaging and manage expectations for initiatives including panel discussions, surveys and blogger events.
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