Cision

MAY 4, 2016

In this interview, Rich shares the similarities between journalists and communication professionals, the steps to developing a successful media strategy and how to build strong relationships with journalists. The journalist tells a story for the consumer, voter or investor. It’s all storytelling. Read closely what they write.

Newspapers 120

Newspapers Journalism Pitching Report 120

Bianchi Biz Blog

NOVEMBER 1, 2021

Improving the charging experience is going to go a long way in improving the consumer EV adoption rate. Lately, I’ve been focusing on the medium for storytelling and trying to take the most advantage of the tools at my disposal. Describe the craziest or most fun story you have written. What story or stories are you most proud of?

Meeting 75

Meeting Automotive Media Newspapers 75

Cision

MARCH 31, 2016

In this interview, Neil discusses his background as a journalist, what it’s like working in the technology industry and the changing role of the media. I’ve written everything from daily news reports, to feature-length articles, to opinion and editorial pieces, to product reviews, to interviews and profiles and so on.

Newspapers 120

Newspapers Reddit Journalism Technology 120

Cision

AUGUST 9, 2016

In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. I thought to myself: “Everything we do is storytelling!” What drew you to the field of public relations?

Crisis 0

Crisis Reputation Study Social Media 0

Mark My Words

SEPTEMBER 4, 2015

To use Robert Thompson’s words: “Rebekah will lead a great team at News UK into the digital future, while maximising the influence and reach of our newspapers, which remain the most informative and successful in Britain and beyond”…blah blah blah. The question is does the real world of the mass consumers care about RB re-appointment?

Newspapers 60

Newspapers Print Instagram Twitter 60

Communications Conversations

AUGUST 31, 2018

Newspapers are cutting staff. Using my storytelling skills that I’ve built up over my 18 year career in radio & TV but in a new way. I’m now a reporter for my clients’ brands, searching around for the interesting nuggets that make them attractive not only to reporters and editors, but to their target consumers.

Media 112

Media Journalism Report Video 112

Sword and the Script

DECEMBER 8, 2015

In a 5-minute webinar titled Why Podcasting Might be Bigger than you Think (video embedded nearby), the research firm says podcast listeners consume upwards of 5.5 That may sound like and impossible amount of time, until you realize listeners take “audio where it may not have been previously consumed.”. hours of podcasts a day.

Radio 60

Radio Content Marketing Marketing Education 60

Beyond PR

MAY 12, 2016

Inspired storytelling and strong visuals can help today’s agencies start conversations, interest media and hook new customers for their clients. Quotes not only break up content visually, they also highlight your client as an expert, leading to potential interview and speaking engagement opportunities. In a word, content.

Agency 40

Agency Real Estate Film Video 40

NewsWhip

JUNE 23, 2021

Meanwhile, when you have a developer doing the extensive work and research of a thousand pages of a permit application, an opponent and activist or someone who just doesn’t totally understand it because they didn’t read 500 pages of text, they only need 280 characters of a Tweet to generate a 500 word newspaper article.

Data 78

Data Media Analytics Energy 78

Cision

FEBRUARY 18, 2016

In this interview, Bob Gold, founder, president and CEO of Los Angeles-based PR agency Bob Gold & Associates, shares his strategy for delivering the right message to clients and their customers at the right time. My daily newspaper of choice is…the New York Times – but I also love my local paper The Daily Breeze. Rapid Fire Round.

Storytelling 120

Storytelling Local Video Measurement 120

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

NOVEMBER 29, 2016

It used to be that the salespeople, knew far more about a vehicle than the consumer ever could. Today, those sources go far beyond pricing guides like Kelley Blue Book or reviews like Consumer Reports. For example, a buyer can solicit instant opinions friends on Facebook the micro-moment before a purchase. The same is true in print.

Content Marketing 60

Content Marketing Publicity Marketing Television 60