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How a travel agent got on television

PR for Anyone

Learn more by watching my video >> HERE. Free PR Interview Transcript. Now, talk to us about people who have the flight reservations and maybe the hotel is cancelled. So instead of consumers being at home having to be online and listening to the hold music, you will do that for them. We call this newsjacking.

Travel 130
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The Top 10 PR Disasters in 2021

Prohibition

The sheer number of memes that his affair with millionaire lobbyist Gina Coladangelo generated should probably win him a spot on the good PR list alone but in reality, there is absolutely nothing good about the video that his family/the general population had to see. They admitted that it intended to shock, but never to offend any consumers.

Crisis 146
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“A Lightbulb Moment”: Inside the Content Program That Helped Marriott Weather the Pandemic

Contently - Strategy

But in that sea of platitudes, one message stood out: a video from then-Marriott International CEO Arne Sorenson getting choked up talking about how the pandemic would impact associates through no fault of their own. Behind The Design , which interviews top hotel designers on the latest trends and innovations.

Travel 96
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4 Ways PR Creates Brand Attachment

ImPRessions - Crenshaw Communications

In 2016, Apple’s CEO Tim Cook took a controversial stand (on its news site and in TV interviews ) against the U.S. Patagonia, a smaller, privately owned company, has earned a loyal customer base by making good products, but its communications has also played a big role in engaging consumers. Storytelling brings brands to life.

Brand 149
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The Top 10 PR Disasters in 2021

Prohibition

The sheer number of memes that his affair with millionaire lobbyist Gina Coladangelo generated should probably win him a spot on the good PR list alone but in reality, there is absolutely nothing good about the video that his family/the general population had to see. They admitted that it intended to shock, but never to offend any consumers.

Crisis 62
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5 PR Horror Stories And The Lessons Learned

ImPRessions - Crenshaw Communications

You know, moments like the release of Burger King’s lettuce-stomping employee video. Whether you practice B2B tech or consumer lifestyle PR, there’s a good chance you’ve experienced your share of terrible tales. Here’s a look at some, along with the lessons you can take away from each.

Hotels 120
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Why You Should Be Investing In Visual Content for Social Channels

Waxing UnLyrical

Pictures, videos, and other visual media are processed 60,000 times faster than text. Today’s fastest growing social media channels are visual-first and if you want engagement, you’ll want to double down on photos and videos. Consumers want to know it all. Our brains are wired to find visual content especially compelling.