Agility PR Solutions

FEBRUARY 21, 2022

Despite increasing privacy concerns in a data-rich world, new research from API management firm Axway finds that almost 60 percent of people believe it’s worth allowing companies to access their personal data if it means a better user experience.

Consumer 148

Consumer Data Privacy Survey 148

Agility PR Solutions

JANUARY 26, 2023

Big Data has created an information ecosystem in which advertisers use personal data to show consumers specific, targeted, and personalized ads online. It’s common […] The post How to balance the importance of data privacy and personalization in 2023 appeared first on Agility PR Solutions.

Privacy 83

Privacy Data How To Social Media 83

Agility PR Solutions

JUNE 26, 2022

Newly released research from local businesses service provider Scorpion explores the traditional and digital media channels consumers prefer when researching and purchasing new products or services, as well as their data privacy/online personalization preferences. In fact, […].

Privacy 168

Privacy Media Marketing Web 168

Agility PR Solutions

AUGUST 10, 2020

Virtually all (97 percent) of American consumers believe that data privacy is important to them, with 87 percent characterizing it as a human right—but they are deeply suspicious of what companies are doing with their data, according to new research from professional services firm KPMG.

Consumer 148

Consumer Data Company Privacy 148

Agility PR Solutions

NOVEMBER 20, 2022

New research from internet tech firm Cisco highlights the critical need for further data-use transparency from brands and businesses as consumers say their top priority is for organizations to be more straightforward on how they use their personal data. appeared first on Agility PR Solutions.

Consumer 83

Consumer Data Company Privacy 83

Agility PR Solutions

JULY 26, 2022

Three in four (75 percent) US and UK consumers are not comfortable purchasing from a brand with poor personal data ethics, according to new research from publishing audience platform Permutive, which affirms that consumers are concerned about their data privacy, being tracked online, and want more choice in the data they share with brands.

Ethics 83

Ethics Consumer Brand Branding 83

PRSay

DECEMBER 7, 2021

New privacy protections from tech giants and governments threaten to staunch the flow of user data that companies have long relied on to target consumers with online ads, The Wall Street Journal reports. The group plans to use this information to target ads to customers.

Privacy 78

Privacy Consumer Company Journalism 78

Axia PR

DECEMBER 21, 2021

This episode explains how brands can respect consumers and the law by following responsible data privacy guidelines. Guest: Our episode guest is Sharon Toerek, intellectual property and marketing law attorney and owner of Toerek Law, a national law firm based in Cleveland, Ohio.

Privacy 117

Privacy Data Marketing Guidelines 117

Agility PR Solutions

MAY 29, 2023

Consumer behavior is evolving at lightning speed—at least that’s what the data seems to suggest. But let’s face it, brands and businesses are so perplexed by data these days that it’s hard to know what’s really happening. Nevertheless, companies are ready to adjust their business strategies to keep up.

Consumer 78

Consumer Strategy Data Privacy 78

Agility PR Solutions

JULY 12, 2022

With continued legislation being introduced, most recently the American Data Protection and Privacy Act, CMOs, advertisers, security and compliance teams, as well as C-level executives are being further pressed to justify the use of personal information in line with consumer expectations.

Consumer 78

Consumer Brand Branding Data 78

Agility PR Solutions

DECEMBER 19, 2022

With budget cuts, data analysis challenges, and increased consumer skepticism plaguing marketing leaders throughout a tough 2022, CMOs continue to face mounting scrutiny over their operations. The post 2023’s CMO: Report shows AI, social toxicity, and data privacy forge the future of marketing appeared first on Agility PR Solutions.

Privacy 83

Privacy Report Data Marketing 83

5W PR

DECEMBER 29, 2022

Changes in consumer behaviors and purchasing decisions are always happening, however, with the advancement in technology, and society in general, these changes are happening faster than ever, which has left companies feeling like they are desperately trying to play catch up. Data security. Sustainability.

Consumer 88

Consumer Privacy Study Data 88

Agility PR Solutions

FEBRUARY 11, 2021

It’s not like data privacy wasn’t a big issue in the old world, but in the age of COVID, with the quick shift to remote work and the need to access people’s health info, it’s never been more front-and-center on consumers’ minds—which is why it must be front-and-center on the strategic agendas for brands and […].

Privacy 78

Privacy Consumer Brand Branding 78

Agility PR Solutions

MAY 1, 2023

The frequency and impact of the growing problem of brand impersonation is putting consumers at increased risk of privacy and personal data issues—and wreaking havoc on the brands affected.

Reputation 78

Reputation Brand Branding Consumer 78

PRSay

JULY 20, 2021

The security and privacy of their personal data are top concerns for consumers, says a new study from FleishmanHillard. FleishmanHillard’s “2021 Authenticity Gap” study (PDF here ) examines the actions that brands must take to meet consumer expectations. Illustration credit: jozefmicic ].

Consumer 109

Consumer Study Company Survey 109

Agility PR Solutions

JUNE 21, 2022

As consumers return to more normal but more skeptical behaviors, new research from global comms giant WE Communications uncovers their increasing expectations on issues related to privacy and fair use of personal data in the post-pandemic era.

Consumer 78

Consumer Brand Branding Privacy 78

ImPRessions - Crenshaw Communications

AUGUST 23, 2022

The numbers back this up; a recent cybersecurity report from research firm ThoughtLab found that the average number of cyberattacks and data breaches increased by 15.1% However, monitoring the latest data security incident isn’t enough. Different data security reporters cover different verticals. from last year. Context matters.

Media 294

Media Privacy Pitching Conference 294

Agility PR Solutions

APRIL 19, 2022

Most marketers are now using or considering zero-party data—data that consumers voluntarily provide brands—in order to combat increasing challenges with data deprecation, resulting from browser and operating system restrictions as well as a growing number of privacy laws, according to new research from Forrester Consulting and SheerID.

Data 83

Data Marketing Privacy Study 83

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

Here’s a subset: CES (Early January) : The Consumer Electronics Show is an ideal platform to announce new tech products or share thought leadership pieces predicting tech-related trends for the new year. And despite its name, it is definitely not limited to consumer products.

B2B 156

B2B Pitching How To Privacy 156

ImPRessions - Crenshaw Communications

JANUARY 31, 2022

If our goal is to create a collaborative environment whereby brands, agencies, publishers, and data partners can ultimately reach consumers with positive ad experiences, why have we made it so complicated? . This would allow for targeting based on interests, rather than a user’s personal identifying data. Okay fine, here: .

Privacy 194

Privacy Advertising Advertising Google 194

Agility PR Solutions

MARCH 2, 2020

Data privacy is no longer just a marketing outreach obstacle—it’s now a full-fledged business issue: new research reveals a whopping 84 percent of adults have decided against engaging with a company because it needed too much of their personal information—and three in five consumers have gone so far as to delete an app from their […].

Privacy 98

Privacy Brand Branding Marketing 98

Agility PR Solutions

DECEMBER 14, 2021

Brands and retailers are getting savvier about their engagement practices, but new research from mobile app experience firm Airship reveals that consumers too are getting more knowledgeable about the degree to which they’re willing to interact.

Consumer 78

Consumer Brand Branding Privacy 78

Axia PR

MAY 3, 2021

Embed your website’s privacy policy with better SEO and SERP and get rewarded by Google. Consumer behaviors are constantly fluctuating online. Most companies are inclined to focus on these gathered analytics of consumer behavior. This helps build a mutual bond with your target audience based on trust and clarity.

Privacy 62

Privacy Policies SEO Web 62

Agility PR Solutions

JULY 29, 2019

Data privacy may be the biggest challenge brands and businesses face right now in order to earn the trust (and business) of today’s skeptical consumers—and many states are even embracing legislative action to force companies to have more respect for personal data.

Consumer 64

Consumer Brand Branding Data 64

Agility PR Solutions

FEBRUARY 12, 2020

Over the last several years, data breaches at numerous companies such as Target and Equifax have catapulted data security and privacy to the top of consumers’ brand demands. The post Smart brands are taking privacy and security seriously—here’s what leaders are doing right appeared first on Agility PR Solutions.

Privacy 94

Privacy Brand Branding Consumer 94

PRSay

SEPTEMBER 26, 2022

consumers don’t trust companies to use their data ethically. Amid lapses and breaches, should communicators sound alarms about the potential misuse of people’s data? To coincide with Ethics Month, she wrote an article for the September issue of Strategies & Tactics titled “ Using Data Ethically to Inform PR Strategies.”

Ethics 60

Ethics Publicity Data Privacy 60

Agility PR Solutions

MAY 4, 2022

New research from next-gen data privacy rights management firm CYTRIO reviews the state of companies’ readiness to comply with the California Consumer Privacy Act (CCPA), California Privacy Rights Act (CPRA), and the European Union’s General Data Protection Regulation (GDPR).

Company 147

Company Privacy Consumer Data 147

Agility PR Solutions

JULY 15, 2018

Despite the Cambridge Analytica incident and other privacy concerns, new research from marketing data foundation firm Acxiom, in partnership with the Data & Marketing Association (DMA), finds U.S. consumers are becoming more open to engaging in data exchanges in return for better offers and services.

Consumer 60

Consumer Data Privacy Study 60

Agility PR Solutions

JANUARY 9, 2019

CES is now in full swing, and the tech and electronics forecasting is flowing—along with some calls to action for consumer caution. The post #CES news—consumers don’t trust connected devices to keep data safe appeared first on Agility PR Solutions.

Consumer 64

Consumer Data Privacy Publicity 64

Ronn Torossian

MARCH 26, 2021

The result was heightened sensitivity to personal data and privacy and consumer expectations that companies would be acute to this. After COVID-19 kept more people at home and sent many others onto digital platforms, one other area also saw sudden increases. That was online fraud.

Privacy 195

Privacy Financial Consumer Data 195

The Stalwart Blog

JANUARY 12, 2020

The new year brings about the long-awaited enactment of both the GDPR and the California Consumer Protection Act. Part of these laws discusses the transparency of disclosing a breach that involves personal data in a timely matter. Nowadays, it’s not just merely the loss and trust of consumers, which is bad enough.

Crisis 78

Crisis Privacy Web Crisis Communications 78

Agility PR Solutions

MARCH 11, 2019

The post Which big brands do consumers trust with their data—and which are creepy? appeared first on Agility PR Solutions.

Consumer 64

Consumer Brand Branding Data 64

5W PR

APRIL 28, 2021

With increasing consumer concern over privacy and new I-phone opt-in requirements, CMOs face a mounting challenge. Access to good data has allowed marketers to generate meaningful content and personalized messages. 84% told Forrester that coping with the loss of data will be a critical or high priority for them.

Data 88

Data Privacy Survey Brand 88

PRSay

SEPTEMBER 24, 2019

18, BEPS hosted a Twitter chat to discuss the legal and ethical issues surrounding online data use in PR practice. Since online data is a growing area in PR practice, it was important to examine this research tool in context with the Code of Ethics and current laws and regulations. Data misuse occurs in two main areas.

Ethics 105

Ethics Data Strategy Privacy 105

Agility PR Solutions

FEBRUARY 10, 2020

It’s a new year, and a new decade—and a good time to evaluate the impact of shifting consumer attitudes. The post 2020’s changing attitudes on climate change, tech adoption, privacy and trust appeared first on Agility PR Solutions.

Privacy 78

Privacy Trends Consumer Technology 78

Agility PR Solutions

SEPTEMBER 12, 2019

As cyberspace expands, the government is tightening regulations relating to security designed to protect people’s privacy. Last August, the GDPR went into effect in the European Union, designed to give consumers greater protection over their data by requiring companies to get explicit consent to obtain personal information.

Privacy 60

Privacy Marketing Government Consumer 60

Agility PR Solutions

OCTOBER 23, 2019

consumers may have concerns about privacy, but nearly 3 in 4 are happy to share their personal data for a discount or exclusive offer. However, when it comes to data privacy, brand and business marketers face a much bigger battle, according to new research from Deloitte.

Privacy 60

Privacy Brand Branding Retail 60