Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

Shift Communications

JUNE 12, 2017

The reason we struggle to answer this question, as an industry, is because we are unwilling to invest in the tools, techniques, and strategies that lead to sound, effective measurement. We use digital marketing tools in public relations to assess the quantitative impact of PR activity. The Root Cause of Lack of PR Impact.

Measurement 147

Measurement Data Study Advertising 147

Shift Communications

NOVEMBER 20, 2017

Let’s look at the Spearman correlation between character length and engagement measures such as likes and retweets in the period of September 1-25, when no 280-character tweets were available: Above, we see no correlation between tweet length and likes/retweets. Vice President, Marketing Technology. B2B technology. Methodology.

B2C 103

B2C Airlines Pharmaceuticals B2B 103

5W PR

JUNE 6, 2022

Just like every other industry, the trends in public relations can be influenced by a variety of things such as technology, preferences from the customers, expectations from employees, and more. Consumer Focus. However, when it comes to utilizing data in practice, there are still some kinks that need to be worked out.

Trends 88

Trends Data SEO Consumer 88

Shift Communications

MARCH 11, 2015

It’s the age-old question…or the ‘PR-age’ old question that is. How to measure the impact of our work? With many agencies still stuck offering client reports relying on impressions or number of social shares, you’ve likely seen many posts on the SHIFT blog about how to move past these antiquated forms of measurement.

Analytics 60

Analytics Data-Driven PR Measurement Google 60

Shift Communications

JANUARY 2, 2017

How can we use data, analytics, and algorithms to achieve awareness at scale? For those brands and professionals who do not engage machine learning technologies in their work, they will see their relative share of voice decline. Vice President, Marketing Technology. Peak Attention and Owning Audiences. Dark Social and Influence.

Trends 83

Trends Publicity Analytics Software 83

Shift Communications

MAY 14, 2015

At SHIFT we’re big proponents of data-driven PR. We’re constantly pushing clients and prospects to embrace elements such as Google Analytics, Twitter advertising, measurement beyond pure clicks and the like. Here are my findings: Marketing Technology.

B2B 60

B2B Marketing Construction Analytics 60

Shift Communications

JULY 28, 2017

Be agile and willing to make adjustments to messaging, targeting and creatives on the fly as the crisis ebbs and flows in the media and for consumers. Eigenvector centrality, the computing method behind our network graphic, may seem like a mouth-full but it’s simply the measure of influence (and reach) of any given user in a network.

Case Study 92

Case Study Crisis Study Strategy 92