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What’s New In B2B Tech PR For 2017

ImPRessions - Crenshaw Communications

As almost 200,000 folks get ready for their annual excursion to Las Vegas for CES (Consumer Electronics Show) , those of us who toil in B2B tech public relations will be looking for 2017 trends to better take advantage of industry moves and stake out positions for clients. PR must function in real time. PR will embrace paid media.

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Behind the Headlines With Crenshaw Communications’ Marijane Funess

Cision

Marijane Funess, a director at Crenshaw Communications for the past six years, pioneers a communications company uniquely positioned at the intersection of design and technology. Is your company prepared to deal with the growing technological marketplace needing some communications help? How can they overcome them?

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How to Create a Media Kit

5W PR

An Apple media kit from 1993 even included physical slides showcasing their newest technologies. There’s no reason to stress about typos that were printed on 100 physical copies of materials. If consumers and journalists trust the company, they’ll want to follow and work with it in the future.

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The Top PR Trends For 2017

ImPRessions - Crenshaw Communications

That may be changing in the near future, particularly as content marketing has reached a saturation point.The Content Marketing Institute’s Joe Pulizzi predicts a resurgence of print content led by brands and points to Airbnb, which recently launched a print magazine with Hearst.

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Ecommerce for Social Media 2024: Ultimate Guide

Burrelles Fresh Ideas

As per the Sprout Pulse survey 2023 , nearly half (47%) of consumers intend to utilize shopping features within platforms such as Instagram Shops, Facebook Shops, TikTok Shopping, and the like. Gone are the days when consumers were satisfied with buzzwords like sustainability, green, or net zero. Building trust is the key.

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Future of PR: 2020 edition

Stephen Waddington

The web was the most significant shift in publishing since the invention of the printing press in the 15th Century. These devices have provided the means for consumers to connect to the internet wherever and whenever. Meanwhile the market for technology in marketing and PR is exploding.

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How to Boost PR Campaigns With Social Data

Beyond PR

And while companies have often focused on customer support or general engagement with consumers as the primary use case for the social channel, the PR professionals have been under-served in terms of knowing which journalists and influencers on social channels matter the most to their campaigns. . About Jason Edelboim.

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