ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

As almost 200,000 folks get ready for their annual excursion to Las Vegas for CES (Consumer Electronics Show) , those of us who toil in B2B tech public relations will be looking for 2017 trends to better take advantage of industry moves and stake out positions for clients. And there’s also the defensive side of real-time marketing.

B2B 120

B2B Customer Service Software Technology 120

5W PR

NOVEMBER 23, 2020

With online buying and pickup in-store options higher than ever, CMO attention must also accelerate digital and omnichannel content marketing strategies. Besides what’s been suggested, other important areas to keep fine-tuning our customer service, clear and credible communication with customers, and shipping.

Retail 88

Retail Mobile Study Web 88

PR 20/20

JUNE 6, 2023

HubSpot started as a marketing automation platform in 2006, and users have experienced a treasure trove of growth since. The platform is now a comprehensive suite of tools and services to help businesses with their marketing, sales, customer service, and operations.

Knowledge Base 52

Knowledge Base Customer Service System Analytics 52

Sword and the Script

DECEMBER 20, 2022

be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. There are several platforms out there to simplify and manage B2C influencer marketing, such as Paladin, Heepsy, HypeAuditor, and InBeat. But B2B influencer marketing works completely differently. “I

Marketing 189

Marketing Content Marketing Data Social Media 189

Cision

SEPTEMBER 21, 2016

There’s a misconception that marketing a business is always time-consuming. If you know where to put your efforts, it’s completely possible to handle the essential marketing tactics in five hours or less a week. You can also create email templates for common customer service inquiries, such as: Where’s my product?

Marketing 120

Marketing Comparison eBook Social Media 120

PR 20/20

JANUARY 15, 2019

Software review site G2Crowd has done the work for you with an account-based marketing software review overview. Categories are broken down into: Account-Based Execution Software. Account-Based Reporting Software. Marketing Account Intelligence Software. Marketing Account Management Software.

Trends 57

Trends Marketing Software Video 57

PR 20/20

NOVEMBER 30, 2022

Is your organization missing key pieces of the marketing tech stack that could impact performance? For example, online chat software is ideal for engaging with site visitors, answering questions, and capturing leads. This way, you can best target, communicate and serve up the most relevant content to each vertical.

Marketing 52

Marketing Technology Internal International 52