ImPRessions - Crenshaw Communications
AUGUST 4, 2022
.” When it comes to brand cancel culture, there’s often a constructive goal – to correct mistakes or encourage change. Yes, social media pushback can be constructive, yet it often spins out of control. Someone who worked for pizza company DiGiorno noticed #WhyIStayed trending on Twitter and smelled an opportunity.
Buchanan PR
JANUARY 8, 2024
Good taste and notable presentation – important factors to consider both when whipping up a dish, and when constructing a marketing campaign in the food and beverage industry. Partnering with Martha Stewart, Tito’s re-imagined the nature of the trend and launched “DIY January.” It went viral and was reposted all over social media.
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Business Wire
MARCH 20, 2018
Earlier this month Business Wire hosted 5 reporters from leading digital publications for a discussion about millennial media myths, trends, audiences and their top engagement platforms. Set the Trends When it came to identifying story ideas, discussion turned towards the use of analytics and research tools.
Cision
NOVEMBER 30, 2015
Black Friday 2015 has come and gone, and one trend dominated all others: more and more people are purchasing online rather than shopping at brink-and-mortar retailers. This trend isn’t particularly surprising, but it gives the Friday after Thanksgiving a bit of an identity crisis. Practical Value.
Prohibition
JANUARY 17, 2022
And with social media moving at lightning speed, effective crisis management by your social team can be the difference between a few negative comments and a viral boycott. Try to identify any trends in the comments. If customers are already posting on your timelines, then: Assess the damage that’s been made thus far.
Cision
JULY 10, 2017
Sugru, a useful putty-like material that hardens, has gone viral as fans of the product share their own tips for how to use it on sites like Pinterest. Open your door for constructive feedback and content ideas (hey, less work for you!), Listen when they talk about flaws or perks of your competitors.
Shift Communications
APRIL 13, 2015
Will a blog post go viral? This makes taking advantage of trending content difficult. One of the top questions in social media marketing (and content marketing in general) is, how do you know what content is worth promoting? Is a tweet less or more likely to work? Predicting the future is difficult, expensive work.
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