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Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. We can understand how Facebook and Twitter conversations can represent different parts of the community.

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5 Reasons to Focus on Behavioral Data, Not Just Demographics

Cision

Data was a hot topic at the 2016 PRSA Strategic Collaboration Conference. Communication professionals and influencers spoke about what data is important, how to humanize data and what to do with it once you have it. Test & Measure. Whenever trying out a new data method, it’s important to test, measure and reflect.

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Talking About the Great Outdoors: Q&A With Acclaimed Storyteller Baratunde Thurston

PRSay

Regardless of his work — creator and host of the acclaimed podcast “How To Citizen” and a founding partner of Puck, a new media startup — he skillfully combines humor and insightful analysis to explore the state of our nation and offer possibilities for its future. The closest comps are my 2019 TED Talk and my 2012 memoir, “ How to Be Black.”

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PR lessons from the feel-good story of the year

Solo PR Pro

We were surrounded by daily government press conferences, bleak graphs of COVID-19 cases exponentially rising at a frightening rate and stories of loss and sacrifice sprawled across every media channel day after day. Families, friends and loved ones were unable to see each other and instead were being ordered to stay at home.

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Maxim Behar for “24 Chasa": "PR crisis management became routine"

Maxim Behar

This could never have happened in the previous life, how will you gather the office every day in conference halls, what will you tell them, who will hear you? The reason is clear - advertisers are gradually withdrawing from everywhere - newspapers, television, radio to devote themselves to online media. Hence the great change.

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How COVID-19 will impact PR practice and skills

Stephen Waddington

Planning and measurement If you work in media relations, COVID-19 could be an extinction event. You should rapidly up-skill and learn how to use the PESO planning model developed by Gini Dietrich and the AMEC Integrated Evaluations framework. Radio, television and streaming are also holding up or growing.

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#InnovateNow With RaeAnn Pickett: Dive Into Data

Cision

New ways to accurately measure and track PR’s value. She also worked promoting the National Collections of the United States Conference of Catholic Bishops and is a graduate of the DCI War Room. ​​ How do you innovate PR? Analytics and data provide support to better inform clients on how to strategize to meet their goals.

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