Sword and the Script
MARCH 12, 2024
By comparison, “100% of boards now include at least one designated finance expert among their memberships, many boards have multiple finance experts.” The researchers then examined three measures of financial performance among the firms including market share, revenue growth and shareholder return. The authors, Kimberly A.
Sword and the Script
MARCH 26, 2019
I once worked with an agency team that had placed a client in the Wall Street Journal. That’s why 2019 JOTW Communications Survey , which was conducted in collaboration with Ned Lundquist for the second year in a row and polled 223 communicators, included three questions about measurement. On donations? And on and on.
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Cision
SEPTEMBER 25, 2017
With the advent of digital journalism, it is journalists who find their objectivity scrutinized more often than before. The Cision 2017 Global Social Journalism Study provides some fascinating insights into how journalists view PR professionals and the PR profession. You have fans where you may least expect them. Does Industry Matter?
Beyond PR
SEPTEMBER 26, 2017
With the advent of digital journalism, it is journalists who find their objectivity scrutinized more often than before. The Cision 2017 Global Social Journalism Study provides some fascinating insights into how journalists view PR professionals and the PR profession. You have fans where you may least expect them. Does Industry Matter?
Waxing UnLyrical
AUGUST 19, 2015
Although public relations practitioners agree on the importance and process of securing media coverage for organizations and clients, there is less agreement on how to measure the coverage. PR standards define what needs to be measured. They provide a common language for comparison purposes. Let’s take a look: 1.
Sword and the Script
APRIL 2, 2019
It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By It’s not exactly an apples-to-apples comparison but it’s enough to pay attention. PR Measurement: A Pulse Check on How Communicators Show Value.
Sword and the Script
JULY 2, 2019
Onclusive released a report called the 2019 Global Journalism Report , which it says “analyzed 2.1 The comparison to Meltwater makes a lot of sense to me, but Kantar Media is focused paid, rather than earned, which is the focus Cision defines for investors in this presentation. billion pieces of editorial content.”
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