article thumbnail

Where to Focus Your Marketing Efforts If You Only Have 5 Hours a Week

Cision

There’s a misconception that marketing a business is always time-consuming. You can include informational articles, product comparisons, videos, special offers, et cetera. You can also create email templates for common customer service inquiries, such as: Where’s my product? Here’s where you should be putting your energy.

Marketing 120
article thumbnail

The Updated Media Monitoring Module by Agility PR Solutions is a Solid Tool for the Price Point [Product Review]

Sword and the Script

This was for comparison purposes – to see if the results would be helpful to me as an agency and PR practitioner working hard for clients every day. That’ll add noise to your search results and consumes computing resources for the platform. This helped eliminate much of the noise. I also set up searches on three of my own clients.

Tools 82
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Study Reveals Gaps Between the CEO and PR in Communications Goals, Issues and Technology

Sword and the Script

The report broke out answers from CEOs and in-house communicators to some of those questions for comparison purposes which reveals gaps (the demographics section reported 760 of the PR respondents came from in-house communications teams – and the rest from agencies). 1) A Difference in Communications Goals.

article thumbnail

5 PR-Friendly Brands For 2018

ImPRessions - Crenshaw Communications

So, in the spirit of forging ahead into 2018, we offer a look at some brands poised to find their way into consumer hearts and minds this year. Where the two differ in side-by-side comparisons seems to come down to user experience, an area where no digital business can afford to disappoint in the battle for hearts and wallets (and stomachs).

Brand 136
article thumbnail

The Top 10 PR Measurement Atrocities and how to Avoid them

Katie Paine's Measurement Blog

If the competition launched it program the same day that Princess Diana died, and they were lucky to get any coverage at all (true story) it’s hardly a fair comparison. If you do not have the full data set for the competition because their launch or activity exceeds the time frame of your data, it’s not a fair comparison.

article thumbnail

The Old “New Media” and Marketing Tools with Novel Twists [UML]

Sword and the Script

Avid podcast listeners consume an average of five a week – listening for four hours and 10 minutes (chart nearby used with permission by The Marketing Companion ). For marketers, the growth in audio content means adjusting strategy to make it easier for consumers to find exactly what they’re looking for via voice.”.

Tools 60
article thumbnail

Paid vs organic social – what’s the difference?

Prohibition

These days, customer acquisition, retargeting, retention, and support are all being carried out through social media channels across the whole consumer experience. provide customer service to their clients. Organic posts are effective in increasing consumer confidence in your business.