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What is media relations in public relations?

Landis PR

Publishing company Pressbooks defines media relations as “the mutually beneficial relationship between journalists and public relations professionals.” . From a PR perspective, the media can be a terrific way to raise the profile of your company/client company and its products/services. By Robin Carr .

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5 social media marketing predictions for 2015 that are flat-out wrong

Communications Conversations

I know, I know, Twitter started this way, too. And, we’ve seen executives use LinkedIn publishing to share company messages/opinions– I blogged about that micro-trend recently. Hardly a huge trend we’ll see en force in the year ahead. Trends 2015 digital marketing predictions 2015 social media predictions'

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True engagement is slowly dying on the internet

Communications Conversations

Take a peek at any corporate social media program and you will likely see “engagement” listed as a KPI in some way, shape or form. Look no further than Twitter for just one example. When was the last time you had an actual conversation with anybody on Twitter? Media is actually ignoring engagement altogether.

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Here’s Why the PR Industry is Failing

Remote PR Jobs

Originally seen on Fast Company It’s hard to say an industry is failing when it’s growing seven percent annually, and its ranks have swollen to nearly five professionals to every single journalist , a ratio that’s more than doubled over the past decade. Or just follow a few on Twitter and Facebook. So what’s the problem?

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5 More Cures To Revive Your YouTube Video Channel

MaccaPR

Last week, our MaccaPR Blog promised to reveal how the most underperforming YouTube channels could be transformed from dusty video repositories into vigorous sales lead generators, kick-butt customer engagement machines, high-energy web traffic referral drivers, and SEO magnets to heighten visibility for your company in search.

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A critical review of Excellence Theory in an era of digital communication

Stephen Waddington

It sought to explore how public relations could evolve from a tactical craft that broadly focused on publicity and media relations to become a management discipline. The new media that we have today makes it more possible than ever to achieve our goals in terms of relationships with stakeholders. “The

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Exclusive Bad Pitch News: The HARO Rip-Off

Bad Pitch Blog

Harvesting, though, is simply a no-go in the Social Media whirl. has taken to following Shankman’s multitudes of @ skydiver Twitter followers and constantly – for instance, 12 times between 5 and 6 p.m. on May 28 – tweeting about his "amazing" [link] Little does he realize that twitterers are brilliant buggers. Amen to that.