Beyond PR
NOVEMBER 9, 2016
But what about thought leadership content like blog posts and white papers? Is your company tapping into these tools, and if so – are you doing it effectively? There’s a place in product marketing for telling people what your product does; your thought leadership content isn’t that place.
Sword and the Script
AUGUST 4, 2015
Likewise it’s what stakeholders in a company expect of business leadership. Businesses spend big money to launch to products. In my experience, and with a few exceptions, launches always seem to be a chaotic mad-dash to the finish line. White papers (true white papers). Contributed articles.
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ImPRessions - Crenshaw Communications
DECEMBER 11, 2020
For B2B clients like those we represent, it can include the topics and suggested resources for bylined articles, blog posts, social media posts, digital video, and longer-form content like white papers, among other elements. If news items aren’t planned carefully, the company’s announcements may not get the attention they deserve.
ImPRessions - Crenshaw Communications
FEBRUARY 11, 2016
But these pieces pack more punch when timed strategically within a company’s overall PR efforts. Your PR team can then turn the assets into byline articles and white papers after the fact, in addition to generating media coverage, as we did here for a client after a successful event. Be sure to document everything.
Cision
APRIL 15, 2015
Go beyond the typical company logo to put a little excitement in your press releases. Product Photos. These are great if you’re announcing a new product or product line. By including a visual of the product you’re discussing, you give potential customers more reason to click to your website. Here’s how.
PRSay
NOVEMBER 5, 2018
Many organizations already add video to their press releases to support product launches, events and executive announcements. Video not only adds context and tells an engaging visual story, but it also can help to humanize a brand and company leadership. We created Media Snippets to help companies tap into this potential.
ImPRessions - Crenshaw Communications
OCTOBER 24, 2018
A B2B company can set itself up for success with some logistical planning and research. Armed with advance intelligence, a company can create its own minute-by-minute schedule to avoid wasting the considerable time and money invested in the conference. Additionally, the PR team may develop the speech into a white paper or byline.
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