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Creating a PR-perfect workspace

Solo PR Pro

Yes, you could go to your local big box store, spend anywhere from $99-$300 and call it a day. Facetime/Skype calls. A stand-sit or height adjustable desk has also been a trend in many offices and more companies are requesting them. Sit-to-stand desks are a great investment – look for great quality and a warranty.

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5 Tips to Build Client Partnerships

Solo PR Pro

That means we’ve hashed out client projects on Hipchat and What’sApp, Basecamp and Podio, Skype and GChat, texting and Facetime. When they were preparing to launch a new downtown circulator, we suggested an event with the local Yelp community as part of the initial promotion. Feel free to borrow any of our ideas! Accessibility.

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Power to the People

PR Breakfast Club

Vantage hosts a company-wide paid day-of-service when employees volunteer for a cause about which they feel passionate. Last year, Vantage employees volunteered at local food and at the Ronald McDonald House. Through a Monthly Vantage Activity, all employees participate in engaging and entertaining activities via Skype.

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Powwowing With Pepco on Social Media

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. That, I understand.

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Beyond Your Borders: How to Work with Non-Local Clients

Solo PR Pro

Working with clients in your local area is a satisfying and viable way to run your independent consultancy. It can deepen your sense of community, reduce your need to travel and allow you to dominate your local market. Knowledge of the local culture and norms can also give you an advantage over out-of-area competitors.

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8 Great Linked Tactics for Communicators

PRSay

To translate this for communications purposes, if the brand is using billboards or other outdoor signage, try finding local bloggers in that neighborhood and pitch them a story or some custom content. The combination of outdoor and a local online presence is quite powerful.

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Bucking the Valley Startup Trend

Shift Communications

A decade ago, if a startup company wasn’t in Silicon Valley it would struggle to secure media and investor attention. Just as a company can be headquartered wherever it makes sense, a potential PR partner can also be located away from the coasts. Let experience and skill sets guide your agency search, not just the local zip code.

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