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Power to the People

PR Breakfast Club

It takes a special environment to enable employees to promote their ideas both internally and to the editors and others being pitched. She now heads up the Vantage Intern Program, or VIP, where she has revamped the intern training program and now serves as a go-to leader and mentor for all interns. Creativity.

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Beyond Your Borders: How to Work with Non-Local Clients

Solo PR Pro

Working with clients in your local area is a satisfying and viable way to run your independent consultancy. It can deepen your sense of community, reduce your need to travel and allow you to dominate your local market. Knowledge of the local culture and norms can also give you an advantage over out-of-area competitors.

Local 41
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8 Great Linked Tactics for Communicators

PRSay

To translate this for communications purposes, if the brand is using billboards or other outdoor signage, try finding local bloggers in that neighborhood and pitch them a story or some custom content. The combination of outdoor and a local online presence is quite powerful. Ask provocative questions – don’t merely post links.

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Are we ever going to have a northern PR powerhouse?

Norton's Notes

Sure, we might get a faster HS2 line connecting us better and making our journey to the capital 30 minutes quicker, but will PR companies in the north ever finally be able to take on the established bigger boys in London. Our cost base is obviously lower and Leeds has quite a lot of PR companies up here and some are excellent.

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Do ‘Unorthodox’ Social Networks Have Marketing Value?

Cision

The list includes Chinese networks and Skype, while missing some popular platforms such as Pinterest and YouTube. WhatsApp is being used by thousands of local small businesses in other parts of the world. Many B2B companies use Tumblr successfully to inform and engage their audience. Although not very popular in the U.S.,

Marketing 120
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Public Affairs Manager of Airbnb Hong Kong and Taiwan Shares Perspectives with Hoffman APAC Team

The Hoffman Agency

And yet, Airbnb has now become a verb (“ Let’s Airbnb for our Aspen ski trip ”) alongside brands such as Google, Kleenex and Skype, as the company boasts over 3,000,000 lodging listings in 65,000 cities and 191 countries. The San Francisco-based company is valued at US$31 billion as of August 2017 (image source: Unsplash ).