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Challenging Ageism: Beyond Stereotypes and Labels with Ashton Applewhite

PR for Anyone

Her viral TED Talk titled “ Let’s End Ageism ” is currently on the cusp of hitting its two-millionth view. Ashton Applewhite is an author, advocate against ageism, and a recognized leader in the field of healthy aging.

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How To Get Ahead Of A Crisis When You’re Already Behind – Invincible Brand Podcast

Melissa Agnes

The YouTube Shooting Crisis: How Mountain View Police Department quickly regained control of the narrative that was going viral against their agency. You can also listen to this episode on iTunes , Spotify , and Stitcher. About this episode.

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Leveraging Influencer Power For PR Success

The Hoyt Organization

Amplified awareness : Influencer marketing utilizes social media’s inherent shareability to increase brand visibility and buzz, potentially leading to viral content. Hashtags and social campaigns : Engages communities through creative social media initiatives like challenges and contests.

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How to Leverage Emotions to Boost Digital PR

Cision

Fractl, a digital marketing firm, carried out a surveyed of 400 people asking them to record their emotional responses to 100 of the top images from Reddit’s r/pics community. Unveiling surprising facts or data can also make your online PR content go viral. The company is active in their community. Share Relatable Stories.

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How to Pitch Social Influencers

Cision

They are moving to YouTube and Instagram. Millennials know when they are being pitched and teens are identifying more with top YouTubers than conventional celebrities ( Variety ). Brands, recognizing this shift in popularity, are including stars from YouTube, Vine and Instagram in their television commercials. Changing Habits.

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Discovered by Porsche: the Art of Storytelling

Presspage

Creating Scarcity in A World Of Abundance Porsche Nederland's content strategy follows Google’s YouTube model Hero, Hub, Hygiene. This principle, also known as the ‘Three H's’, is a content strategy framework developed by Google to optimize online video content and engagement on YouTube.

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Get Inspired by These 3 Content Marketing Innovators

Cision

What helps BuzzFeed’s content go viral — whether it’s a listicle, news story or quiz — is the way it writes in different forms depending on which social media platform will share the story. And videos about facts and cool weird things do much better on YouTube.”. Upworthy’s target audience is quite general: all Americans.