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Impact of COVID-19 on NHS comms

Stephen Waddington

This healthcare-focused edition follows #FuturePRoof Three: The NHS at 70 with lessons for the wider PR community, published in 2018. Patient care and privacy needed to be balanced with public health. Liz Davies explores the positive impact of COVID-19 on public engagement and the transformation of communications.

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Facebook And The Perils Of Opposition PR

ImPRessions - Crenshaw Communications

Today the tech giants are being blamed for income inequality, housing shortages, infringements on privacy, and our collective attention deficit, among other social ills. It hired Burson Marsteller to pitch bloggers on Google’s invasions of user privacy. It was a clumsy, tone-deaf approach to the then-burgeoning blogger community.

Facebook 224
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New book: AI tools for public relations

Wadds Inc.

The practical handbook has its roots in the #PRstack community that Frederik Vincx and I developed. The community published two guides to tools in public relations and has been inactive since 2015. It also carries a heavy duty disclaimer about data privacy, security and fact-checking.

Tools 52
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A letter to break your heart

Prakkypedia

And some people make jokes about good old fashioned-printed letters (I’m looking at you, digi folk). So I was fascinated to hear about the Australian Competition and Consumer Commission (ACCC)’s Scam Disruption Project which brings these together, in an effort to “ help protect the Australian community from relationship scammers ”.

Privacy 108
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Lockdown letter: brainstorming second order COVID-19 effects

Stephen Waddington

Polarisation of digital privacy - electronic communication has led to a relaxation in attitudes to legislation such as GDPR but it has also highlighted awareness. The exception may be local and hyper local print that connects directly with communities. Track and trace apps will continue to fuel this debate.

Tourism 118
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NHS at 70: Ten difficult conversations for communicators

Stephen Waddington

Kerry Barron-Beadling, head of communications at SFH NHS Foundation Trust, is among numerous contributors calling on NHS communicators to attribute their campaigns to outcomes. #2 2 Technology versus community care The public is wedded to the notion of doctors’ surgeries and hospitals on every street corner.

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LinkedIn Social Selling Training & Digital Marketing Workshop Debuts

wiredPRworks

Promote your business and amplify your message across communication channels: Public Relations and Social Media. Print and Digital Advertising. Ensuring your brand tells a story to maintain connections and community. 3D MARKETING MAPS: COMPETING AND CONNECTING WITH COMMUNITIES. Managing your community relations.