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Facebook And The Perils Of Opposition PR

ImPRessions - Crenshaw Communications

Miller’s sales pitch to Silicon Valley execs, whom he views as “surprisingly unsophisticated” at using their own communications tools, seems to be that good will is a zero-sum game. It hired Burson Marsteller to pitch bloggers on Google’s invasions of user privacy. If you lose, I win.

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New book: AI tools for public relations

Wadds Inc.

The practical handbook has its roots in the #PRstack community that Frederik Vincx and I developed. The community published two guides to tools in public relations and has been inactive since 2015. It also carries a heavy duty disclaimer about data privacy, security and fact-checking.

Tools 52
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A letter to break your heart

Prakkypedia

And some people make jokes about good old fashioned-printed letters (I’m looking at you, digi folk). So I was fascinated to hear about the Australian Competition and Consumer Commission (ACCC)’s Scam Disruption Project which brings these together, in an effort to “ help protect the Australian community from relationship scammers ”.

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Controlled Chaos: 86 Comms Pros Explain How Communications Work Has Changed

Sword and the Script

A vast increase in demand and 24/7 availability to address: Actual and perceived crises or emergencies and inquires and requests made by all elected officials and community members.”. Being asked to do more internal communications and business communications usually left to other departments like HR, finance.”. Harder to pitch.

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PR software vendors are starting to talk security in generative AI pitches [PR Tech Sum No. 46]

Sword and the Script

This means my last summary of PR tech news was in early June – and in the eight weeks since, there’s been a number of annucments from the solution provider community. The PR software community has taken note and they are responding. You can instruct the AI to make your customized pitches pithy or “elaborative” as you might need.

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F8 Update: Two Upcoming Facebook Changes PR Pros Should Care About

Rock the Status Quo

Fabulous or terrible, Messenger Business will present some interesting challenges for real-time crisis management, brand reputation monitoring and community manager duties, won’t it? Then, it shows up in the print issue the next morning? It could help customers by saving them a few mouse clicks.

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