article thumbnail

FDA Guidance on Drug Advertising: Compliance Questions for Pharmaceutical Communications Professionals

ISEBOX

Oktavia has years of experience as a pharmaceutical communications professional, so she has a firm grasp on how to walk the narrow path of FDA regulatory compliance. She was managing print and TV ad campaigns long before she started using online and social media channels to promote her current employer, ABC Drug Corp.

article thumbnail

Pinterest or Instagram for Pharmaceutical Marketing? Spoiler: It’s Both.

ISEBOX

Yes, it’s true that you’re a busy pharmaceutical communications exec: Why would you add another online channel to your already-loaded pharma marketing toolkit ? Pinterest: A platform that enables you to curate visual content that you’ve found online and would like to share with your community. So, it’s curate versus capture.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Social media updates: Instagram extends audio function; Twitter undergoes blue tick chaos & TikTok releases more text-to-speech options

Prohibition

It’s been a turbulent few weeks for the world of social media, with Twitter taking the top spot for chaos… We’ve been awaiting the confirmation on Instagram’s native scheduling function (spoiler alert: it’s coming!). Take a look at our latest social media updates round-up below to keep you up to date.

article thumbnail

Should You Join Threads? 9 Factors to Consider

PRSay

A glimpse into a portable social identity Despite this new functionality to transfer data between platforms, Meta remains a closed system. However, Meta has expressed intentions to integrate with an open social media protocol called ActivityPub (which will also enable followers to be transferred).

article thumbnail

The Difference Between Health & Wellness

5W PR

It also includes pharmaceutical and medical device businesses. Stories can be shared through social media posts, blog articles and website testimonials. Marketing Strategies for Wellness Brands Wellness industry businesses should advocate positive lifestyle choices and foster community around their offerings.

article thumbnail

Top 3 Ways Pharma Can Better Leverage Twitter in Marketing

ISEBOX

Few marketers would dispute that pharma companies have been a bit slow to get on board with social media. We’ve covered various aspects of pharmaceutical communications online a few times…. Through it all, we’ve tried to offer some tips and tricks on how to nail social media.

Twitter 70
article thumbnail

The two brands leading the way with brand journalism during COVID might surprise you

Communications Conversations

The term “brand journalism” is a bit of a lightning rod term in the social media marketing business. But, they haven’t exactly been well-known for groundbreaking social media marketing or content marketing in the past. Many starts and stops.