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How COVID-19 will impact PR practice and skills

Stephen Waddington

That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders. Investment and financial performance will drive the economic recovery, but this will need to be balanced with Environmental, Social, and Governance (ESG) performance.

Crisis 151
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Lockdown letter: humanising business and media

Stephen Waddington

Martin Lewis, MoneySavingExpert has worked hard to explain the support available from the government to people facing financial hardship via his newsletter, Twitter and website. Jack Munroe, food writer, journalist and activist is helping her community cook its way through lockdown. Please come and join us. Stay indoors and stay safe.

Media 83
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Applauding the community at the Fringe

PR Conversations

It’s understood that the play’s the thing; however, it was the vibrant community found around each performance that proved an unexpected volunteer adventure at The Toronto Fringe festival 2015. Many of the Fringe community stakeholders are clear: the artists (actors, writers, directors, stage managers, etc.);

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Future of PR: 2020 edition

Stephen Waddington

Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers. The #FuturePRoof community goes from strength-to-strength. Purpose unifies management, employees, and communities.

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Why ROI and PR are like Oil and Water

Doctor Spin

Cover photo by Jerry Silfwer ( Prints / Instagram ). Instead, we must demonstrate how we’re increasing shareholder value, creating room for the organisation to grow, mitigating potential losses, and safeguarding future revenue. Any boardroom would be mad not to invite such a PR function. Humans influence humans.

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A Night at the 40th Annual Totem Awards

Barokas

Through an aggressive media relations campaign, our team secured over 250 top-tier broadcast and print media hits on the local and national level in publications including CBS Sports, ESPN, Wall Street Journal, among others. Our team’s work generated over 1.2 billion media impressions for VICIS. Media Relations – CanPay Debit.

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How Influencers Can Elevate Your PR Campaign

ImPRessions - Crenshaw Communications

As engagement with traditional media channels like TV, radio, and print has declined, marketing with influencers offers a natural and low-pressure way to get brand-related information in front of a targeted audience. . Engage with your community and build relationships. Micro-Influencers help manage risk .

B2B 191