Shift Communications

MARCH 19, 2015

Digital has been in SHIFT’s blood for over a decade, from being one of the first agencies to embrace social media to creating the social media press release and social media newsroom. How do you measure in reasonably objective numbers the impact of the PR you’ve received? This is a core challenge of data-driven PR.

Data-Driven PR 60

Data-Driven PR Analytics Google Data 60

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

Shift Communications

JANUARY 2, 2017

What’s in stock for us as practitioners, as agencies, as companies seeking to build awareness, reputation, and trust? How can we use data, analytics, and algorithms to achieve awareness at scale? We public relations professionals, whether in house at a brand or at an agency, must take ownership of our audiences.

Trends 83

Trends Publicity Analytics Software 83

Shift Communications

MARCH 7, 2016

However, many were concerned that its overly broad models – “business and industrial”, for example – could mean a B2B technology company or an industrial concrete company, two very different businesses. What if a company’s data doesn’t exactly map to the generic model? Chel Wolverton.

Google 60

Google B2C Analytics Data 60

Shift Communications

JULY 24, 2017

his brand and his community well before a crisis hits. In additional to what is being said, it’s equally important to assess how people are talking about you and your community. 2 appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Assess chatter sentiment.

Case Study 94

Case Study Crisis Management Crisis Study 94

Shift Communications

FEBRUARY 25, 2015

This is the essential idea behind communities of influence. We’ve talked about this in the past (as far back as 2012), but only now are the tools and methods for executing on communities of influence becoming available. How do we think about communities of influence? Vice President, Marketing Technology. Christopher S.

Community 60

Community Social Media Data-Driven PR How To 60

Shift Communications

NOVEMBER 12, 2015

The post 3 Reasons Small Business Needs Social Media appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. As a small business, avoiding it is at best leaving money on the table and at worst compromising the survival of the operation. Savannah Whitman. Marketing Coordinator.

Small Business 60

Small Business Social Media Media Analytics 60