Community, Data-Driven PR and Publicity

Data-Driven PR Milestone: SHIFT Becomes Google Analytics Certified Partner

Shift Communications

MARCH 19, 2015

One of the greatest challenges to public relations as an industry since the advent of digital marketing and communications is how to measure the effectiveness of PR. We agree on the qualitative outputs of public relations: Increased awareness of your company and its products/services. Share Data For A Better PR Program.

Data-Driven PR

Data-Driven PR Analytics Google Data

Three Public Relations Mega-Trends in 2017

Shift Communications

JANUARY 2, 2017

What does the public relations industry have to look forward to in 2017? Just in news publications alone, we saw an astonishing 72 million news stories written in 2016 according to Google News, an all-time high. Better to have 100 hits in trade publications, or 0.05% of the day’s news, than 1 hit in business press.

Trends

Trends Publicity Analytics Software

20 PR and Marketing Predictions for 2022

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. PR grows more in demand.

Marketing

Marketing Content Marketing Social Media Employee

Webinars

Do's and Don'ts: How to Pitch Your Press Release to Journalists

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Kerry Sheehan on the slow march of AI in PR

Stephen Waddington

DECEMBER 11, 2019

As you’ll discover Kerry is driven and hugely enthusiastic. How is AI impacting PR right now and what can we look forward to in the future? Data-driven PR, powered by AI, is impacting the evolving face of communications. AI and big data are powerful tools in improving the decision-making process.

Data-Driven PR

Data-Driven PR Data Conference Tools

Monday Roundup: Learning from Measurement Mistakes

Waxing UnLyrical

JULY 18, 2016

Are You Making PR Measurement Mistakes? Why: “With so many audiences, communication channels and types of messaging, proving the impact of public relations may seem impossible, but all you need is the right measurement strategy and the will to adapt to these changes,” writes Katie Gaab for Cision.

Measurement

Measurement Data-Driven PR Mobile Analytics

Monday Roundup: Looking Ahead

Waxing UnLyrical

DECEMBER 7, 2015

That does not mean we are left without resources to help define PR success and set the agenda for an even more data-driven PR program in the New Year,” writes Derek Lyons for Business 2 Community. Why: “Unfortunately there is no silver bullet measurement tool. ” Yea baby!

Data-Driven PR

Data-Driven PR Banking Facebook Writing

Shark Week Case Study: A Lesson in Crisis Management, Pt. 2

Shift Communications

JULY 24, 2017

his brand and his community well before a crisis hits. Another data source G.W.’s With CrowdTangle, you can create a list of publications and industry social media pages, then export the posts from the crisis timeframe. They should set up Google or Talkwalker Alerts for terms related to G.W., Assess chatter sentiment.

Case Study

Case Study Crisis Management Crisis Study

What is Tech PR? PR strategies that sell your tech brand

Prohibition

FEBRUARY 14, 2023

Tech PR can also help to differentiate a technology company from competitors, position them as a thought leader, and create a positive brand image. Strategies used in tech PR include thought leadership, social media management, strategic partnerships and community engagement, content marketing, media relations , and influencer marketing.

Strategy

Strategy Brand Branding Technology

How to build communities of social media influence

Shift Communications

FEBRUARY 25, 2015

This is the essential idea behind communities of influence. We’ve talked about this in the past (as far back as 2012), but only now are the tools and methods for executing on communities of influence becoming available. How do we think about communities of influence? Take note of the different colors of dots. Christopher S.

Community

Community Social Media Data-Driven PR How To

3 Reasons Small Business Needs Social Media

Shift Communications

NOVEMBER 12, 2015

On top of that, free tools like Iconosquare for Instagram and Google Analytics can provide data on other platforms that don’t have sufficient native offerings. Do you want free publicity for your small business’ announcements? ALMOST Free Exposure. Of course you do!

Small Business

Small Business Social Media Media Analytics

3 Reasons Small Business Needs Social Media

Shift Communications

NOVEMBER 12, 2015

On top of that, free tools like Iconosquare for Instagram and Google Analytics can provide data on other platforms that don’t have sufficient native offerings. Do you want free publicity for your small business’ announcements? ALMOST Free Exposure. Of course you do!

Small Business

Small Business Social Media Media Analytics

3 Reasons Small Business Needs Social Media

Shift Communications

NOVEMBER 12, 2015

On top of that, free tools like Iconosquare for Instagram and Google Analytics can provide data on other platforms that don’t have sufficient native offerings. Do you want free publicity for your small business’ announcements? ALMOST Free Exposure. Of course you do!

Small Business

Small Business Social Media Media Analytics

2024’s Top 5 PR Trends: What to Watch

Newsfile

JANUARY 30, 2024

Social Media Engagement Since the ultimate goal of PR is to manage and enhance public perception and reputation, having a strong social media presence is key. Multimedia in PR Trends In 2024, your public relations strategy should incorporate various multimedia elements. Create community-focused events or initiatives.

Trends

Trends YouTube Video Social Media

Crisis Issue? Own It: Shark Week Case Study, Part 4

Shift Communications

JULY 28, 2017

He’s done his research so he knows that sharks are getting a bad rep for no good reason, but his few tweets and one-on-one conversations with customers aren’t doing enough to turn the tide of public opinion. His new strategy: own the issue, educate the public and position himself as a leader for shark rights! In this case, G.W.

Case Study

Case Study Crisis Study Strategy

PR and Marketing in 2015: The Road Ahead

Shift Communications

JANUARY 5, 2015

One key concept for the coming year will be understanding communities of influence versus single, individual influencers. Public relations faces more avenues of influence than ever before, from messaging communities like Line, Kik, Viber, and WeChat to new content distribution channels like Plague, Super, and many others.

Marketing

Marketing SEO Advertising Advertising

What’s the New “Norm” for B2B Marketing?

Shift Communications

MAY 14, 2015

At SHIFT we’re big proponents of data-driven PR. Living on the B2B side of the house, I’ve been thrilled by the enthusiasm we’re seeing for deeper understanding on how these elements play into our PR programs and the RFP’s we’re receiving. Here are my findings: Marketing Technology.

B2B

B2B Marketing Construction Analytics

Public Relations Today

Data-Driven PR Milestone: SHIFT Becomes Google Analytics Certified Partner

Three Public Relations Mega-Trends in 2017

Webinars

Trending Sources

20 PR and Marketing Predictions for 2022

Webinars

Kerry Sheehan on the slow march of AI in PR

Monday Roundup: Learning from Measurement Mistakes

Monday Roundup: Looking Ahead

Shark Week Case Study: A Lesson in Crisis Management, Pt. 2

What is Tech PR? PR strategies that sell your tech brand

How to build communities of social media influence

3 Reasons Small Business Needs Social Media

3 Reasons Small Business Needs Social Media

3 Reasons Small Business Needs Social Media

2024’s Top 5 PR Trends: What to Watch

Crisis Issue? Own It: Shark Week Case Study, Part 4

PR and Marketing in 2015: The Road Ahead

What’s the New “Norm” for B2B Marketing?

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