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In #PR This is all You Need to Know in 2016

Deirdre Breakenridge

I simply stole narrowed down themes based on this Hotwire Communications Trend Report. Just ask Qualcomm Wireless Reach. Mobile, Wireless, and Cordless take all, as the future is about streaming (rise of Netflix, Spotify, etc.), Here are a handful of trends to be aware of in the coming year.

Wireless 150
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How to Improve Your Social Media Targeting

Cision

Facebook is unprecedented by nearly every measure for social platforms, except perhaps for engagement where its companion network Instagram (and its 700 million users ) excels. Paid Content (what can I measure and how granularly can I target audiences?). Paid Content (what can I measure and how granularly can I target audiences?).

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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

It is not something often said about mass communication, but it is so integral to our lives - and always has been - that it is easy to take the dissemination of information and its associated methods and tools for granted. Mass communication aims to meet these needs. Main Topics Quick Links What is Mass Communication?

Ethics 52
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A telecom company holding a red carpet PR event? Verizon kinda pulled it off.

Communications Conversations

How did you measure success for an event like this? You are correct – we have worked for years with tech bloggers but we also work with various lifestyle bloggers because wireless devices are now used in facets of everyone’s life (or could be!). But, that’s really nit-picking. And, it was fun! Everyone had a great time. .”

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A Marketing Approach to Prove PR Value; Off Script No. 45: Stacey Miller of The Auto Care Association

Sword and the Script

She’s a former colleague and friend and currently heads communications for the Auto Care Association. She talks about key issues she helps her organization communication, transitioning from a corporate role to work with an association and how she deals with the challenges we all face in PR and comms – like proving value.

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Traveler Expectations for In-Flight Technology

Cision

Authors shared industry accolades , such as Emirates’ Information, Communication, Entertainment (ICE) system, received AirlineRatings.com’ s award for Best In-Flight Entertainment for the second year in a row. IFE options directly impacted many travelers’ purchase decisions. Want more details on what travelers want?

Travel 120
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EV charging infrastructure – progress and challenges

Practical Law Construction

This strategy provides a detailed overview of what the government is already doing to support the EV roll out and also details the future measures it plans to undertake to ensure it meets the 2030 deadline. Key new measures to increase chargepoint roll out. Key measures include: The creation of a £1.5