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PR Strategies For Disruptive Technologies

ImPRessions - Crenshaw Communications

Disruptive technologies like artificial intelligence (AI), blockchain, and others are constantly reshaping various industries. The challenge that any new technology faces is explaining the full implications of its tech once unleashed. As disruptive technologies aim to overturn the status quo, they often challenge entrenched systems.

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Impact of COVID-19 on NHS comms

Stephen Waddington

A new book describes the extraordinary achievements of NHS communication practitioners during the COVID-19 crisis. The impact of COVID-19 on NHS comms documents the scale of the challenge faced by professional NHS communicators since the start of the Coronavirus pandemic in early 2020. COVID-19 has driven the adoption of technology.

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6 Things Cybersecurity PR Pros Should Do To Stand Out

ImPRessions - Crenshaw Communications

From massive breaches and ransomware attacks, to election security issues and data privacy concerns, the sheer volume of stories makes news monitoring essential. For example, a company specializing in enterprise IT security probably has no place commenting on data privacy surrounding government contact tracing.

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When The CEO Should Be The PR Spokesperson

ImPRessions - Crenshaw Communications

Forty-four percent of 210 CEOs surveyed said their most important communication goal for 2019 was to sell the company’s products and services, and 60% said they were unlikely to speak out about any social issue. The post When The CEO Should Be The PR Spokesperson appeared first on Crenshaw Communications.

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NHS at 70: Ten difficult conversations for communicators

Stephen Waddington

The latest edition of #FuturePRoof published today explores the role of communication in the NHS. Arguably everyone in the NHS, from porter to surgeon, and midwife to Trust chairman, works in communications. 2 Technology versus community care The public is wedded to the notion of doctors’ surgeries and hospitals on every street corner.

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Social Media: The Key to Transforming Doctor-Patient Communication

Waxing UnLyrical

As a parent you feel relieved, empowered and thankful to have a doctor that is open to communicating with her patients online , instead of feeling left to blindly search on WebMD.com. But more than anything, I was inspired by the overwhelming opportunities social media presents for transforming healthcare.

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Muddling through the COVID-19 crisis: celebrating human spirit and ingenuity

Stephen Waddington

Mental health and wellbeing The long term cost of the crisis will be measured not just in terms of our physical health and the capability of the healthcare system, but as importantly in terms of mental health. Privacy cedes to massive tech onboarding The last two weeks have seen a massive technology onboarding across society.

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