Shift Communications

JANUARY 4, 2016

In this series, we’ll examine a few data-driven trends that could mean success or failure for your PR efforts in 2016. We marketers and communicators have killed the infographic. We see that on average, traditional media references the term (meaning it appears in news coverage) about 700 times per day.

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Data-Driven PR Infographics Data Trends 60

Deirdre Breakenridge

NOVEMBER 16, 2016

In a recent post , I suggested leveraging Nielsen’s research in order to create data-driven marketing and communications plans. That’s the front-end work every successful campaign entails, but the data cycle doesn’t end there. This is the challenge my friends at AirPR are solving, one data dashboard at a time.

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Data-Driven PR Strategy Data Measurement 150

Onclusive

AUGUST 15, 2017

We consider it one of our missions to help strip away the fear PR and communications strategists feel when their executives or clients ask for proof that what they’re doing is working. Being a good communicator doesn’t mean you can’t be data-driven. “We Why is this the case?

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Data Data-Driven PR Analytics Measurement 170

Shift Communications

SEPTEMBER 15, 2016

You may have noticed already that we talk a lot about data-driven PR at SHIFT. It’s not just a topic on our blog, it’s a concept we are encouraged to prioritize in every facet of our PR strategies. For example, it’s a rare sight to see The New York Times or The Wall Street Journal provide a link to a company website.

Analytics 60

Analytics B2B Google Data-Driven PR 60

Shift Communications

OCTOBER 15, 2015

That does not mean we are left without resources to help define PR success and set the agenda for an even more data-driven PR program in the New Year. Cross reference same subject content in different formats to see how to design your outreach and content for deeper engagement. Tracking Key Indicators. Derek Lyons.

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Measurement Data-Driven PR Analytics Data 60

Shift Communications

JULY 19, 2017

While this number is quite low (for reference, you’re 33x more likely to be bit by a dog than a shark), perception can sometimes be reality. 1 appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Emily Mong. Senior Marketing Analyst.

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Case Study Crisis Management Crisis Study 118

Shift Communications

DECEMBER 30, 2015

SHIFT honed in on creating a way to choose a PR strategy based on visible, measurable criteria and a meta-strategic framework. The framework rests on pace and visibility, with pace referring to how fast conditions are changing in an industry, and voice referring to how well a message can be heard in the communications landscape.

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Twitter Pitching Facebook Data 74