Shift Communications

JANUARY 4, 2016

We see that on average, traditional media references the term (meaning it appears in news coverage) about 700 times per day. cta] The post Top Data-Driven PR Trends of 2016: Interactive Infographics appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Christopher S.

Data-Driven PR 60

Data-Driven PR Infographics Data Trends 60

Deirdre Breakenridge

NOVEMBER 16, 2016

This is the challenge my friends at AirPR are solving, one data dashboard at a time. Those guys preach “data-driven PR” so that PR professionals and brand marketers get smarter about how and what they measure when a campaign comes to a close. Did it drive traffic, engagement, or sales?

Data-Driven PR 150

Data-Driven PR Strategy Data Measurement 150

Onclusive

AUGUST 15, 2017

You weren’t hired to be a yes-person; your company or client hired you to think critically and iteratively evolve your PR strategy based on observed wins and fails. Consider the size of your company when deciding how to measure PR effectiveness and whether or not you’re in need of a SaaS tool for PR attribution.

Data 170

Data Data-Driven PR Analytics Measurement 170

Shift Communications

SEPTEMBER 15, 2016

You may have noticed already that we talk a lot about data-driven PR at SHIFT. It’s not just a topic on our blog, it’s a concept we are encouraged to prioritize in every facet of our PR strategies. For example, it’s a rare sight to see The New York Times or The Wall Street Journal provide a link to a company website.

Analytics 60

Analytics B2B Google Data-Driven PR 60

Shift Communications

OCTOBER 15, 2015

That does not mean we are left without resources to help define PR success and set the agenda for an even more data-driven PR program in the New Year. Cross reference same subject content in different formats to see how to design your outreach and content for deeper engagement. Tracking Key Indicators.

Measurement 60

Measurement Data-Driven PR Analytics Data 60

Shift Communications

DECEMBER 30, 2015

SHIFT honed in on creating a way to choose a PR strategy based on visible, measurable criteria and a meta-strategic framework. The framework rests on pace and visibility, with pace referring to how fast conditions are changing in an industry, and voice referring to how well a message can be heard in the communications landscape.

Twitter 74

Twitter Pitching Facebook Data 74

Shift Communications

JULY 19, 2017

While this number is quite low (for reference, you’re 33x more likely to be bit by a dog than a shark), perception can sometimes be reality. If you’re a shark, this means you’re in for a challenging week as misinformation swirls and hysteria mounts.

Case Study 118

Case Study Crisis Management Crisis Study 118