Onclusive

AUGUST 15, 2017

We consider it one of our missions to help strip away the fear PR and communications strategists feel when their executives or clients ask for proof that what they’re doing is working. Being a good communicator doesn’t mean you can’t be data-driven. Being a good communicator doesn’t mean you can’t be data-driven.

Data 170

Data Data-Driven PR Analytics Measurement 170

Shift Communications

SEPTEMBER 15, 2016

You may have noticed already that we talk a lot about data-driven PR at SHIFT. It’s not just a topic on our blog, it’s a concept we are encouraged to prioritize in every facet of our PR strategies. Emily Wienberg. Account Manager.

Analytics 60

Analytics B2B Google Data-Driven PR 60

Shift Communications

OCTOBER 15, 2015

That does not mean we are left without resources to help define PR success and set the agenda for an even more data-driven PR program in the New Year. Cross reference same subject content in different formats to see how to design your outreach and content for deeper engagement. Tracking Key Indicators. Derek Lyons.

Measurement 60

Measurement Data-Driven PR Analytics Data 60

Shift Communications

DECEMBER 30, 2015

Want to see how to do this for your blog? Our top posts from the third quarter of 2015 focused on PR strategy, Facebook, and Twitter. Let’s jump in: How to Choose a PR Strategy: Part 1 of 6. The hot topic in PR is always strategy. PR pros know that journalists aren’t limited to being pitched solely via email anymore.

Twitter 74

Twitter Pitching Facebook Data 74

Shift Communications

JULY 19, 2017

While this number is quite low (for reference, you’re 33x more likely to be bit by a dog than a shark), perception can sometimes be reality. s PR reps/trusted advisors/crisis comms ride-or-dies, deny the fire of its resources we shall. 1 appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

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Case Study Crisis Management Crisis Study 118

Shift Communications

DECEMBER 18, 2014

If you’re working with a data-driven PR firm, chances are at some point in your relationship you will be asked to grant access to a variety of marketing and data systems. To understand how systems access informs your PR program, we’ll reference the SHIFT Earned Media Hub Strategy as the base framework.

Data 157

Data Data-Driven PR System Analytics 157

ImPRessions - Crenshaw Communications

JUNE 28, 2018

Census Bureau, and other public agencies routinely produce data analyses and statistics collected over many decades. You can cherry-pick studies from different sources, combine and cross-reference to yield an original piece of secondary research – and a story. The post Where Do You Find Data For PR Storytelling?

Storytelling 149

Storytelling Data Survey Financial 149