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4 Tips for Transitioning From Military Public Affairs to the Civilian Sector

PRSay

With more than two decades of experience in public relations and military public affairs, Dr. Sweetser offers advice to those on the cusp of transitioning from military public affairs to the civilian sector. • In the civilian world, you’re competing with professionals who went to school for public relations.

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The most important ethics priority for healthcare communicators – Kena Lewis

Ethical Voices

She is the Senior Director of Public Affairs and Media Relations at Orlando Health. Kena discusses several important ethics issues, including: What to do ethically when your boss is the problem. The ethical challenges of online identity. The most important ethics priority for healthcare communicators.

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PR Ethics: From Client Selection to AI Challenges – KayAnn Schoeneman

Ethical Voices

This week on Ethical Voices, KayAnn Schoeneman , President of Curley Company discusses: How to determine if a client is right for you Ethical issues in opposition research AI ethics challenges Why don’t you tell us more about yourself and your career? At the heart of it, I am a communicator and an advocate.

Ethics 75
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How does a CEO’s Personal Brand Impact Corporate Reputation?

Onclusive

For PR and Communications teams, analyzing audience sentiment towards your CEO can be vital for crisis detection and understanding brand perception. Brand and corporate reputation are now a key drivers of business performance – meaning that the desire for positive stakeholder sentiment has surpassed the importance of profit margins.

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The Value of Strategic Communications in the PRSA MBA/Business School Program

PRSay

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. And nine out of 10 acknowledged more training in core communications disciplines is merited.

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Best of Silver Anvil Winner: Comms Support in the Case of Minnesota v. Chauvin

PRSay

FGS Global provided pro-bono communications and legal support to Minnesota Attorney General Keith Ellison and his team in their successful prosecution of Derek Chauvin for the murder of George Floyd. Social media was particularly important since, of course, the lawyers weren’t allowed to talk to the jurors.

Ethics 143
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Accreditation Goes Virtual

PRSay

With 14 years of experience in public information, the former journalist and mother of three boys sent in her application last August. Lester spent months studying for the exam, participating in the online prep course and listening to the audiobook “Fundamentals of Public Relations.”. Her goal was to take the test in June 2020.

Study 157